Análisis socio cultural de la percepción y vivencia de la corporalidad, placer y sexualidad en tres generaciones de la ciudad de Cuenca en el año 2022

Abstract

The media have had a great evolution over time, reducing communication gaps. Sexuality, on the other hand, being a taboo subject within today's society is perceived censored, so these media have become an important socializing agent. Based on this reality, the objective is to understand the incidence of technological-communicational media in the perception and experience of corporality and pleasure in the sexuality of men and women in three generations (Baby boomer, Millennial and Generation Z), within the city of Cuenca. For this, a qualitative, phenomenological, explanatory methodological design is used; applying semi-structured interviews, followed by a semiotic analysis of advertising images through a hemerographic review, as well as a virtual ethnographic observation of Tinder. Evidencing how bodies have been presented and represented through generations and, how they have influenced the experience of sexuality. The results allow us to point out that there is a differentiated experience at the generational level, between men and women, highlighting that the technological communication media are important transgressive agents of social norms. Idealized female and male bodies have been transmitted and reproduced in representations of individual profiles of new generations. A visible transgression of social norms based on abstinence, heterosexuality and monogamy is highlighted. Religion appears as one of the main limiting factors due to its high moral burden, which has caused new generations to feel less and less represented by it.