Diseño de una campaña publicitaria educativa para prevenir contagios de VIH en la ciudad de Cuenca

Abstract

This project aims to develop a proposal for an educational campaign to prevent future HIV infections in the province of Azuay through the use of tools and the approach of two methodologies we proceeded to the analysis of the cantonal landscape with respect to campaigns conducted within the urban area, coming to establish key points for the proper development of this campaign and its main graphic line. The methodology proposed by William Wells allowed the establishment of key objectives for the project which, together with methodologies presented by Thomas Russell and Ronald Lane, led to proposals on the communicative tone of the campaign and the main elements that the project should have, culminating with a solid graphic proposal for its implementation in the future. This work was carried out mainly with the interest of helping and supporting health causes that are not being evaluated today, and that through a thorough analysis and research, solutions can be proposed on a larger scale.