Análisis de la agenda mediática del noticiero estelar del canal de televisión Ecuavisa durante la segunda vuelta de la campaña electoral presidencial 2023 en Ecuador

Abstract

The political crisis and internal upheaval in Ecuador resulted in the declaration of cross-death, anticipating presidential and assembly elections. In this context, the media becomes a key platform for information and public influence. This project aimed to analyze the media agenda of the prime-time news program on Ecuavisa television channel during the 2023 Ecuadorian presidential runoff campaign. A mixed methodology was employed, using quantitative content analysis with a sample of 1140 units from 38 Televistazo newscasts spanning from August 21 to October 12, 2023. Additionally, interviews were conducted with experts in political communication and professionals within the Ecuavisa media members. The results reveal how the media, despite the growing diversification of information sources, remain powerful actors in shaping public opinions and constructing political images. Patterns of favoritism towards certain candidates are identified, as well as the influence of the channel's editorial line on the presentation and treatment of topics.