Plan integral de marketing para el Instituto Superior Tecnológico Wissen Escuela de Empresas

Abstract

The development and implementation of an integral Marketing Plan for Wissen includes a series of aspects necessary for its correct functioning once it is applied. In order to create it, an analysis and current assessment of the current situation of the institute must be made, with emphasis on the area of application of the project, taking into account the way in which it carries out its activities. Then we will proceed with market research that will allow us to clearly define and focus on the market segments that Wissen has and how this information can be used to improve the current results, developing strategies for each segment within the marketing department on which the operation of the same will be based. Similarly, the necessary positions will be proposed so that the department can function optimally, where the job profiles and the manual of functions for each of the positions will be found, which will have a series of specific tactical actions to achieve the proposed objectives based on the strategies proposed and implemented, taking as a base point the general activity of the institute and its organizational culture, always following the strategic plan proposed by the administrative area. Finally, a budgetary evaluation will be made of the costs of implementing the department and the future profits that will justify its implementation.