Diseño de imagen promocional y personaje para eventos deportivos y sociales del Colegio Benigno Malo

Abstract

This project addressed the problems related to the lack of communication at the Benigno Malo School, both internally with the students and externally with the community in general. The historical relevance of the institution as the oldest and most outstanding school in the city is highlighted. In order to overcome this limitation in communication, the creation of a promotional image based on the design of an institutional brand was proposed. In addition, a commemorative brand was developed to celebrate the 160 years of the institution, seeking to communicate to the population of Cuenca the values that characterize the school. A character was also created to play a key role in the transmission of the institutional identity to the students, in order to strengthen the sense of belonging. The methodology proposed by the author Alina Wheeler was used, following a process that, in general terms, complies with the following order: research, development and feedback. It is argued that this strategy can be effective in improving the school's connection and visibility both among its members and in the broader context of the city.