Propuesta para mejorar la comunicación interna de la empresa de reparadora de calzado y prendas de vestir “La Rápida”, para una adecuada comunicación e imagen organizacional

Abstract

The purpose of this research is to develop a proposal for internal organizational communication for the shoe repair and garment company La Rápida, which aims to improve organizational development; understanding that internal communication is part of the process that employees perform to fulfill their activities. In order to comply with the stated objective, a descriptive research was carried out with a qualitative and quantitative approach, through the literature and field review, applying a sample through surveys to the employees of the company La Rápida. The results of the field study allowed to know that the current situation of the company in terms of internal organizational communication is characterized by the lack of tools that motivate the staff to develop their activities in an effective and efficient manner. Likewise, it was evidenced that the technological means are not used to a great extent by the company, which considering the globalized environment at present does not allow the company to generate a competitive advantage over other organizations. That is why the main strategies to deal with this situation are based on the technological and participatory context of the members of the entity, using digital and physical communication channels that allow the interaction and exchange of information in a more efficient and current.