Diseño de una interfaz de un sitio web para la difusión de proyectos de fotografía alternativa en la ciudad de Cuenca

Abstract

The following project aims to design the interface for a website to promote alternative photography in the city of Cuenca. The methodology follows the structure proposed by J.J Garret in his book "The Elements of User Experience". It is organized in key stages, which are characterized by the constant integration of the user's opinion in each one of the decisions taken. The first stage of the project is the investigation of the problem and the understanding of the user's needs, in order to propose solutions applicable to web environments. Subsequently, these solutions are implemented through the development of the site's information architecture, the wireframes creation, and the subsequent design of a visual identity and prototyping. As a result, an interactive mockup is obtained where all the necessary tools are used to create a community that promotes the creativity of its users and encourages the dissemination of knowledge related to photographic experimentation, through the hybridization of techniques.