Análisis del perfil profesional de los comunicadores en los noticieros de las radios FM de Cuenca y su influencia en la opinión pública

Abstract

The present investigation work titled “Analysis of the professional profile of the communicators in the news of the radios FM of Cuenca and their influence in the public opinion”, It headed to determine the labor trajectory of a communicator in the handling of an informative content, the academic formation and their training, that define it as a professional that works in an informative space of a radio in Frequency Modulation (FM) and the same time to be could to identify how they influence in the process of the formation of the public opinion in their audience, through the information transmitted by aforementioned space. This investigation was based on postures and theoretical definitions of the bibliographical revision and that allowed to know the reality of the purpose of this work; after this bibliographical revision, It was made an investigation through some instruments of collected information in a sample that belongs to 3 study universes that constitute the radios in FM that produce a news in the city of Cuenca, the communicators that work in those informative spaces and the people that constitute its audience, the same ones that gave information on the professional level of the communicators and their influence in the public opinion.