Diseñando un imaginario social desde la teoría del puma inscrito en la traza de la ciudad incásica de Tomebamba

Abstract

This text describes how a design line has been generated from certain archaeological references that may be valid as a starting point for the generation of a local ideology. Indeed, certain theories maintain that in some important Inca cities, such as the ancient Tomebamba, where Cuenca is located today, the emblematic and sacredfigure of the puma was drawn on the layout. Based on this, a work of drawing and design is generated that seeks to promote a social imaginary of empowerment and dignity for the pre-Columbian origins of Cuenca