Implementación del Departamento de Community Manager en la Facultad de Filosofía

Abstract

This project involved the incorporation of the Department of Community Manager for the proper management of social networks in the degrees belonging to the Faculty of Philosophy of the University of Cuenca. It raised two main objectives, to improve the image of every degree, gaining greater recognition; and generate more communication among those involved (authorities, teachers and students). The Department of Community Manager, through Facebook and Twitter, introduced diary: events, relevant notes, interviews with teachers and outstanding students, event coverage and overview of careers. This process is conducted through publications, arts, designs, etc. The project was carried out using various communication strategies that helped implement the Department. We began with the call to students of the Faculty of Philosophy to be part of the project. Subsequently, a selection of the best profiles (students) to manage social networks of each degree held. Finally, we trained the members of the Department for management of the area of Community Manager, linking participants in cultural fields, social, communication, advertising and digital management. Thus we began with the management of social networks in every degree of the Faculty of Philosophy, generating greater communication and interaction between students and teachers, improving institutional, cultural and social image of each degree and strengthen certain aspects of Social Media to level of every degree and the entire Faculty in general.