Modelo de negocios para la Hostería Capillapamba ubicada en la parroquia Molleturo (Cuenca - Ecuador)

Abstract

A business model represents an advance within the strategic management of companies, it includes not only the value proposition of knowledge management, ideas and their relevance to the target customer base, but also the understanding of the resources and activities necessary to make a proposal a reality. The work is based on designing a comprehensive business model for the Hosteria Capillapamba in the Molleturo parish (Cuenca, Ecuador) for the period 2025-2027, through the application of the CANVAS Model. The study has a mixed approach and descriptive scope, where use has been made of a satisfaction and expectations survey that measures the quality of the service. The results show that the respondents' satisfaction with the services received is encouraging, since the lodging, restaurant and fish farming services are in good condition for their use. In terms of expectations, the Capillapamba lodge is focused on promoting environmentally responsible tourism; however, it should focus on cultural activities and reinvestment in advertising, which will help tourists learn about local cultures and traditions. Therefore, the strategies designed allow maintaining important connections that can be used in the lodge, in order to respond to the weaknesses and plan a balanced path towards the quality of the service offered.