Estrategia publicitaria para posicionar la marca brainless dentro del mercado

Abstract

Brainless is a brand of clothing founded in the city of Cuenca - Ecuador, one of its main features is its graphics stands out in comparison to other brands. To position it developed a set of activities ranging from Street advertising. To the appropriation of the Web.The advertising strategy will be developed by means of guerrilla and Street advertising. This campaign has taken the name of “I’m dying to Brainless,” where celebrities already deceased. Which dress up a new line of products with illustrations under the concept of “Hollywood monsters To complement the advertising campaign, it is necessary to develop some tools, such as Web site, direct mail or mailing and Look Book videos of the launch. All these help for the appropriation of the Web and social networks.