Diagnóstico de la comunicación externa para el grupo Mi Mueble Cuencano

Abstract

The present graduation project under the modality of investigation in the group Mi Mueble Cuencano, aim to identify diagnose the handling of the external communication of the group in favor of the objectives of the association, which is developed in the city of Guayaquil in the months of July and October, 2018, through the evaluation with different tools such as surveys, interviews, hidden customer file, among others. Achieving thus determine parameters for correct handling of external communication that will allow an increase in the level of communication in the different channels of the group. The evaluation of the communication is indispensable for decision making in the organizations since it is necessary to maintain a relation of the company with its publics. External communication is a factor that helps us and facilitates the management of the same, besides decision making which will let us to succeed and good management of campaigns, which will permit us to have a relationship that lasts.