Flashcards como recurso de branding para emprendedores de la ciudad de Cuenca

Abstract

This project is focused on creating a set of branding tools that help entrepreneurs who do not have the necessary resources to hire a professional in the area or who, despite having a professional, have shortcomings in their brand and want to strengthen it to Connect with your customers emotionally and thereby differentiate yourself from the competition and increase your income. The process was carried out according to the Lupton & Philips methodology divided into three stages: (a) define the problem; primordial stage to be clear about what would be the solution according to the needs of the public objective through; field visit, interviews and surveys (b) generate ideas; with the brief raised, different solutions were explored through the moodboard, counterparts, sketches and (c) define the form; the stage where everything came to life thanks to the illustration, grids, low and high quality prototypes and focus groups that provided the necessary feedback to achieve an effective product. In this way, it contributes to society and the national market with a quality product and learning; Entrepreneurs are taught when creating a brand to take into account the user and their emotions as the main axis.