Diseño editorial de un fotolibro interactivo para potenciar el turismo en La Paz - Nabón

Abstract

This project seeks to create an interactive photobook of the community of La Paz, in the Nabón canton, as it is a place with little recognition and visual record of value in print media, so that in this way it can help its cultural appreciation and tourism promotion. The experience that we wish to share is to make known the attractions of the community by contemplating landscapes, portraits, gastronomy and festivities. The development was structured by the methodology of Ambrose and Harris complemented by that of Ellen Lupton and simplified in three stages: Research and definition; the first level to understand the context, know the place and the needs of the target audiences, ideation; in the second, the concept is basically visualized, the narrative through ideas and prototyping; the last one gives life and meaning to the project through photographs, grid, low and high fidelity photobook prototypes and focus group. In this way, we contribute to the tourism of the communities of the Ecuadorian highlands with a design product that satisfies the needs of valuation and greater cultural and tourist appreciation.