El impacto del artículo 103 de la Ley Orgánica de Comunicación con respecto a la producción musical cuencana con estudio de caso en el medio Súper 949

Abstract

The objective of this research is to highlight the current panorama of independent music in the basin around the application of article 103 of the Organic Law of Communication with a case study within the radio Súper 949. Although this article, also known as Law 1x1, came into force in 2016, it was necessary to conduct both quantitative and qualitative research, in which the main actors are the artists from Cuenca, reflecting in the survey conducted, how they have benefited or affected with the creation of a law that supports them as musicians, within an Ecuadorian music scene that is developing. Within the media Súper 949, an entity with a long trajectory within the city of Cuenca, the impact of this law was investigated within the media with respect to independent music cuencana, analyzing the scope and limitations both conceptual and practical, also determining the level of applicability that has this Law 1x1 within the radial medium. Being an article that is within a law with current reforms, its analysis was optimal and precise as well as its support to the artist independent of the city.