Sistematización del Proceso de Creación del Personaje “La Yerberita” Creado por la Actriz Augusta Angamarca, para el Proyecto de Rutas Patrimoniales de la Ciudad de Cuenca

Abstract

This thesis analyzes the creation process of the character "La Yerberita," created in 2017 by actress Augusta Angamarca for the Cuenca Heritage Routes project. It considers the research methods, acting tools, methodologies used in the creation process, and some background information regarding the actress's family history. The thesis is composed of three chapters: the first contextualizes and describes the Cuenca Heritage Routes project of the Barojo Company, its main promoters, its goals, and its cultural intentions in enhancing the city's intangible heritage, for which the popular fictional character, "La Yerberita," was designed. The second presents an overview of the main aspects that characterize Cuenca's heritage culture through historical figures and data that contribute to historical reflection and inquiry as credible support for the formation of this character, the object of research. The third and final chapter delves into the cognitive interactions that lead to the dramaturgical formation of the character and the creative process, referring to the parameters of creation, which stem from the emotions and affective family memory of the character's creator. The appendices provide detailed information on these processes, contained in the interviews conducted by this author with the creators involved in this process.