Diseño de un producto editorial sobre los 20 años de historia de la Crónica Roja, barra oficial del Deportivo Cuenca

Abstract

Editorial design is a field that allows to model and create compositions of publications, such as magazines, newspapers, books, etc. So that they are attractive and functional, as well as transmitting information and knowledge to readers. In this way the main objective of this project is to make known the bar Cronica Roja and its members, who are an organized group of fans who encourage their team in all home or away matches and are recognized as the main bar of D. Cuenca. Its members have suffered the rejection and negative qualifications of a part of society, many times for their clothing, actions and the simple fact of accompanying a football team, however, there was the opening of the group towards the citizenry to show its structure, projects and objectives that have built them for more than two decades. In order for people with wrong thinking to be able to change their perspective of this group, while its members obtain a book tribute of their experiences. As a working methodology, Gui Bonsiepe’s design method was applied, which allowed starting from the need raised above, the next step was to look for a solution through editorial design, valorizations and corrections, which lead to the final stage of prototyping and valorization by users. Thanks to field research we were able to talk with referees from the bar, who provided the graphic and textual resources necessary for the development of the book, these elements were used to present clear and truthful information, a pleasant narrative, texts, photographs and musical resources that provided a message and interactivity to users.