Propuesta para la creación de un medio digital “Exprésate Chabela” https://www.facebook.com/expresateChabela/

Abstract

The communication medium Exprésate Chabela is a digital medium hosted on the Facebook platform, whose purpose is the production and reproduction of informative content and entertainment focused on the town of Santa Isabel, by staying on a free-to-use and massivereach platform such as Facebook, it has the ability to produce content in different formats, generating products that are attractive to users. The content to be produced responds to the different local needs, focusing on tourist attractions, dissemination of local information, curious facts and the biographical profile of illustrious people from the Town of Santa Isabel. The medium has as its premise to inform with authenticity and conviction, for this reason an analysis of the local media was carried out, this allowed to identify the content and formats that the inhabitants consume, with the results the different audiovisual products that will be shown were defined. Afterwards the graphic line of the medium that makes up the logo was developed, whose colors represent the Town of Santa Isabel, yellow and green are present in symbols such as the flag and the shield, in the case of Exprésate Chabela a variation was chosen in the yellow color tone that degraded to a lime tone. Putting a digital media outlet to stay on the Facebook platform implies prior knowledge of the environment in which it will be developed, so that people receive useful and interesting information, allowing the outlet to consolidate itself within the media market in Santa Isabel.