Propuesta de diseño interior comercial para la boutique Sweet Gallery en el centro histórico de la ciudad de Cuenca, Ecuador

Abstract

The interior design proposal for “Sweet Gallery”, in the city of Cuenca, has a focal point of creating spaces in which the essence of the brand can be transmitted, proposing shopping experiences that influence the target users. The space proposes to promote the brand through a proposal inspired by it, which is why the design analyzes focal points of the brand so that the proposed space creates a cozy and elegant atmosphere in which the values and style are reflected. We analyzed a menu of materials that rescue qualities to be considered within the design, regardless of whether they work both aesthetically and constructively, the proposed furniture following the ergonomic comfortable measures that allow the appreciation of the products together with the concept of versatility and strength projected guarantee a conducive shopping experience. The proposed color palette and essential resources were based on a joint analysis with the owners of the brand, to make a more accurate approach for both users and owners. Considering both functional and aesthetic aspects that allow us to create a space that promotes the brand's identity.