Análisis del papel de la relaciones públicas en el proceso de generar estrategias de difusión para el proyecto voto electrónico en el año 2014 en la ciudad de Cuenca

Abstract

This study analyzes the role of Public Relations in the dissemination of the Project Electronic Voting applied in Azuay in 2014. It will conduct a review of the different stages of this process and it will prove how, from communication, there has been approaches to citizenship so that they become a crucial part of the success of this project. Nowadays this kind of projects are very important to educate people, and this one was not the exception. Several communication strategies were used to reach the population. During the pre-election and election process, the strategies used were the ones according to our reality. The analysis of each of the strategies tried to reach the population, both, through the traditional mass media and using new tools like BTL, in addition there were a direct contact with the people through training methods. Everything cited in this paper will prove the importance of Public Relations in the dissemination of this project and why it was considered successful the first time it was applied in our city.