Desarrollo de un modelo de negocio sostenible para la creación de una marca de ropa responsable en la ciudad de Quito

Abstract

This project develops an innovative business model for a sustainable clothing brand in Quito, based on the triple impact approach: economic, social, and environmental. The objective is to design a financially viable model that fosters responsible practices in the textile industry. The study reveals a growing awareness of sustainability in the Quito market, identifying a preference for organic and recycled materials, as well as a willingness to pay premium prices for sustainable products. The importance of transparency in labor practices is also highlighted. The financial analysis confirms the model’s viability, emphasizing its long-term profitability through cost optimization and the loyalty of conscious consumers. Environmentally, the model reduces ecological impact through the use of certified fibers, efficient production, and recycling systems. Socially, it promotes the integration of vulnerable communities, dignified working conditions, and the empowerment of women in the sector. This sustainable and replicable business model aims to inspire other textile entrepreneurs in Ecuador, fostering the growth of the sustainable industry and green employment. Additionally, it contributes to more responsible consumption and ensures positive long-term impacts on the environment and society.