Diseño de personajes para su aplicación en souvenirs del zoológico Amaru

Abstract

This project focuses on the design of a set of characters inspired by some of the animals that inhabit Bioparque Amaru, which were then applied to a selected range of souvenirs for the park's gift shop. To achieve this, the methodology described in Mitch Leeuwe's book “How To Draw Animal Characters” was used as a basis, which describes how to create animal-based characters using a method of study and abstraction of forms. In this specific work, the first step was field research. A visit to the zoo revealed the state of the souvenir shop and the types of souvenirs sold there. This trip confirmed that, in addition to the shop rarely being open to the public, the available souvenirs had little or no connection to the zoo. Following this investigation, surveys were conducted to establish a clear brief for the project and its characters. The next step was character design. After studying the shape of each animal, they were simplified and adapted according to each character's personality. Once the cast of characters was complete, illustrations for each souvenir were created: in this case, acrylic key chains, notebooks, and magnets. By using this methodology, an eye-catching cast of characters was created, which was then used to create several digital illustrations intended for use on various souvenir items.