Sello de Calidad INEN: análisis de sus beneficios y limitaciones en organizaciones ecuatorianas

Abstract

The present research aims to identify the main benefits and limitations that arise in Ecuadorian organizations when accessing the certification of the INEN Quality Seal, analyzing their competitive environment with the obtained results. The identification was carried out through semi-structured interviews with a segment that holds the certification. These interviews were conducted with personnel related to quality, such as managers, directors, and supervisors. Due to their experience, factors obtained not only from certification but also from management systems were further explored, as well as the theoretical validation of the external and internal benefits that ISO offers in its implementation. The identified benefits include: exportation, increased competitiveness, product improvement, enhancement of customer expectations, among others. Among the limitations are: implementation and adaptation of laboratories, search for equipment and technology that meet standards, trained personnel, excessive documentation, costs, regulations, among others. These limitations are timely overcome during the certification process. The analysis converges on the opportunities found in differentiating their products with a quality endorsement, resulting in satisfied customers, competitive openings to new markets, including exportation, and process improvement. The present threats remain constant due to new competitors who prioritize price, leading to the loss of potential customers, which becomes significant over time. Suppliers have not posed an evident threat as there is control, prioritizing the quality of raw materials.