Identidad organizacional: una mirada de las relaciones entre propietarios, directivos y obreros. El caso de una empresa familiar en Cuenca, Ecuador

Abstract

The theme developed revolves around an ethnographic work carried out between the years 2016 and 2018, that analyzes and ponder on the construction of organizational identity in a family business in Cuenca, Ecuador, as a result of relationships between owners, managers and workers. In this work, the use of participant observation and work of native anthropologist is highlighted. This work deals with: the concept of organizational identity, the construction of the representations, and, the dynamics of the organizational group.