Diseño de material fotográfico y editorial como apoyo de concientización sobre el abandono animal

Abstract

This work aims to develop photographic and editorial material on animal abandonment to make society aware of these cases and encourage adoption. For this purpose, a photographic record is made, which Ark Foundation rescues. Foundation of the city of Cuenca, Ecuador. The process used is presented according to Gui Bonsiepe´s projection methodology, which is structured in three phases. For which, before starting the methodology phases, in section one, an analysis of the justification and importance, delimitation and conceptual foundations is carried out, to give way to the first phase of the methodology, the structuring of the problem, which is located in section two. Where the problem is analyzed with the help of field research, surveys and interviews, a need is located with user modeling and the problem is defined, the need and user, brief is developed. In the second phase, section three, with the help of the brief, it starts with the design of a prototype, where the counterparts are considered and analyzed, moodboard, it also starts with the first photo shoot inside the foundation. The third phase of the methodology continues, realization, in which existing errors are modified to build the final project proposal with its correct layout and layout.