Análisis de las nuevas tendencias de los tiktokers ecuatorianos durante el último trimestre de 2021

Abstract

Social networks is useful for information sharing, and let us to create and interact with people of similar interests. A global platform has recently been developed, and it allow us to bring together all these characteristics in a more participatory and interactive way, TikTok. This social network presents a peculiarity about its content and the artificial intelligence that is applied to the algorithm, thereby obtaining great popularity. The acceptation increasing of TikTok and trends apparition give rise to the questions raised in this degree project, such as algorithms, trends, hashtags and more are covered, from both a professional and tiktokers perspective, starting from a content analysis carried out on 6 Ecuadorian creators and being complemented by primary information collection tools. With the analysis realized, it was concluded that trends in TikTok do not always guarantee that the videos get viral, and it may be the content generated by the tiktoker, the one that has the greatest reception by its public. The algorithm, hashtags and other tools offered by the platform are also great allies of virality and allow society to consider them more useful than any internet search engine.