Diagnóstico de la comunicación interna en el Cuerpo de Bomberos del cantón Morona y propuesta de acción para optimizarla

Abstract

This research entitled "Diagnosis of internal communication in the Morona canton fire department and action proposal to optimize it" contains four chapters. The first chapter deals with the theoretical framework of communication, the second chapter deals with the institutional framework of the Morona Canton fire department, the third chapter narrates the methodology used in the research, this being a quantitative qualitative method and the last chapter describes the proposal of communication for the fire department of the Morona canton. With the diagnosis of internal communication in the Morona Canton Fire Department, a communication action plan is proposed, being an operational internal communication, the internal communication policies are obsolete, the institutional identity manual is not very useful and is unknown to more than be out of date today. The communication processes that are in force within the institution do not have a procedures manual and the managers do not recognize the efforts of the collaborators and listen to what the internal public has to say. Through surveys and interviews, the working conditions in the Morona Canton Fire Department are not so excellent, so most of the personnel do not have a fixed appointment, do not have a fixed salary and the salary they receive is not fair, their work is more than 8 hours without receiving overtime pay, in addition to being very risky the work performed. A design of the internal strategic communication proposal is presented to be implemented in the institution, the objective of which is to implement internal communication strategies that improve the corporate culture, the work environment and the communication process of the Morona Canton Fire Department