Diseño de un storyboard para un comercial de lanzamiento de la marca de cerveza la pescuesuda, dirigida al mercado ecuatoriano

Abstract

Less is more as the manifesto says Ludwig Mies van der Rohe. The present work aims to show how they should present an advertising project, supporting the same, with the storyboard technique as a design tool. Which will be used for the basics of illustration, animation and advertising. Within the television medium is advertising area, dedicated specifically to conducting business, for which a graphic designer can submit a simple job and very good quality, without the need for a professional animation studio. Based on the above specification, has generated the concept The ingenuity of friendship to which the public is familiar with the Ecuadorian batteries, who has the facility to open beer bottles with everyday objects. For the filming process, the commercial spot, you need communication tools, such as primarily literary script and design concepts and practices