Diseño de identificador gráfico y sistema de etiquetas para la empresa de productos derivados del café “Despertar Amazónico”

Abstract

At present, the graphic identifier of a company is very important, because it allows first to give an identity, then it fulfills the function of making the brand known to the public, in order to enter the medium in which it must compete. However, in Cuenca and in different cities of Ecuador, companies do not have an identifier with which people recognize them in the market; this, then, is not only essential for companies, but it is the inevitable trigger that allows their growth. Based on the aforementioned, for this work, a manufacturer of coffee products has been selected, which requires refreshing the corporate identity. In this way, as a general objective, it was proposed to develop a new graphic identifier, a manual for it and a label system for the products that the company has. For the development, the Ellen Lupton methodology has been used, which allows –through three points– to define the problem, generate ideas, define the form, and carry out the design process in an ideal way. Regarding the phase of defining the problem, the aim is to talk with the client to find out more about the needs that they have as a company, information is collected through a brief in which there are necessary specifications for the creation of their design; In the phase of generating ideas, information is collected based on a field investigation to have all the necessary elements to design the proposals that will be a guide for the final phase; In the last phase that defines the form, everything investigated in the previous phases is used and the final models of the design process will be built.