Uso de redes sociales y comunicación familiar de los estudiantes de la carrera de Orientación Familiar de la Universidad de Cuenca en el periodo académico marzo 2024 - febrero 2025

Abstract

Social networks have revolutionized the way individuals interact and communicate within the family context, according to research, their use tends to limit direct communication in the face of this problem, the main objective of the research was to identify how the use of social networks influences the family communication of students of the Family Guidance degree at the University of Cuenca in the academic period March 2024 - February 2025. The research adopted a quantitative approach, with a cross-sectional and non-experimental design, for which a random sample of 114 students and one of their parents was selected, for these two instruments were used: the Social Networks Addiction Questionnaire (ARS), prepared by Escarra and Salas (2014) and the Family Communication Scale (FCS) prepared by Olson. The results revealed that excessive use of social media is associated with a perception of low quality in family communication, since 46.49% of students reported low communication in their family context, with the youngest students showing 89.47% obsession with social media. The conclusions underline the need for strategies that promote more effective family interaction and reduce the negative impact of social media.