Las redes sociales y su incidencia en la construcción de la identidad cultural de los jóvenes Saraguro de primero a tercero de bachillerato en la Unidad Educativa Saraguro

Abstract

Social networks are elements that allow direct contact between audiences to share content and exchange messages; their rapid growth has allowed their insertion in all areas of life, including culture. However, the use of this in a culture can generate a drastic change in cultural elements of individuals. Therefore, the Saraguro culture, especially young people have a strong participation in social networks, not only as consumers but also as prosumers, which gives rise to the question posed in this degree work, which covers topics such as culture, identity, interculturality, technology, social networks and more; The analysis concluded that social networks have a neutral incidence with a subtle but constant effect and specifically the incidence in the construction of cultural identity and intercultural relationship is remarkably low, since young people show resistance to the influence of social networks.