Person:
Avecillas Torres, Ángeles Imelda

Birth Date

1973-11-20

ORCID

0000-0001-6623-5951

Afiliación

Universidad de Cuenca, Cuenca, Ecuador
Universidad de Cuenca, Facultad de Ciencias de la Hospitalidad, Cuenca, Ecuador

País

Ecuador

Organizational Units

Organizational Unit

Facultad de Ciencias de la Hospitalidad

La facultad se creó el 8 de enero de 2008, con las carreras de Gastronomía y Servicio de Alimentos y Bebidas; e Ingeniería en Turismo. Para la Facultad de Ciencias de la Hospitalidad una formación técnica adecuada debe combinarse con una formación moderna, basada en valores, a fin de que, permita formar profesionales responsables, con una visión abierta del mundo actual y, sobre todo, emprendedores que no se limiten a trabajar profesionalmente para terceros, sino que promuevan sus propias iniciativas comercialmente exitosas. Actualmente cuenta con las carreras de Gastromomía, Turismo y Hotelería; se preocupa porque sus estudiantes tengan una experiencia formidable, por lo que se han suscrito convenios con universidades extranjeras, lográndose numerosos intercambios estudiantiles. Es importante resaltar que, en la facultad, el contacto con la gente y la comunidad es de suma importancia, pues estamos seguros de que es la única manera de alcanzar un desarrollo sostenible, justo y equitativo.

Job Title

Profesor (T)
Directora de la Carrera de Hospitalidad y Hotelería (2021)

Last Name

Avecillas Torres

First Name

Ángeles Imelda

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Now showing 1 - 10 of 10

Patrimonio cultural, museos y visitantes en la ciudad de Cuenca
(2018) Torres León, Leonardo; Avecillas Torres, Ángeles Imelda; Barzallo Neira, Cristina Andrea; Lliguín Balarezo, Sandra Viviana
The present work is one of the few research investigations into the museums of the city of Cuenca, despite the fact that these are institutions that preserve heritage assets and are also tourist attractions. For this reason, a research program was started to study the perceptions that local, national and foreign visitors have about the six museums in Cuenca. The perceptions expressed in spontaneously written comments by ecuadorian and foreign visitors (91 nationalities) in the visitors’ logs at the museums during the year 2016 constitute vital informational input. Using content analysis, impressions recorded by visitors were examined from a qualitative perspective. The study shows that heritage is perceived as an inheritance, is associated with memory, and above all that its conservation is valued to the extent that the continuity of the exhibit is guaranteed, along with the possibility to save its contents for posterity. There is a romantic trend that underlies the comments: that the museum space is where the past remains immutable, through its exhibition.
El turista cultural extranjero de museos en la ciudad de Cuenca-Ecuador
(2021) Avecillas Torres, Ángeles Imelda; Crespo Córdova, Abraham Boanerges; Torres León, Leonardo; Barzallo Neira, Cristina Andrea
Within the framework of cultural tourism in Ecuador, the article addresses a little-studied topic: the particularities of foreign cultural tourists from museums in the city of Cuenca, their sociodemographic characteristics, evolution of the visits and thematic preferences according to the nationality of the visitor in such a way that these tourists can be identified and characterized, which offers practical consequences for the museums in the city. The research follows a mixed paradigm and it is nourished by the analysis of scientific papers, official data from the Ministry of Tourism of Ecuador and the Visit Book of the museums analyzed that corresponds to the years 2016, 2017 and 2018. The quantitative data related to the visits of the cultural tourist to museums are interpreted from the concepts related to cultural tourism. With the previous corpus, the analysis and comparison of the information obtained was carried out by applying descriptive statistics tools and the SPSS version 23 program. The research establishes the potential demands of the public made up of foreign cultural tourists from museums in Cuenca and the challenges to improve the museography, guidance and attention, specifically of those who are involved with the museum institution and cultural tourism.
La construcción de la memoria histórica a partir de la élite: la fundación del Museo Municipal Remigio Crespo Toral
(Asociación Colombiana de estudios del Caribe (ACOLEC), 2019) Torres León, Leonardo; Avecillas Torres, Ángeles Imelda; Barzallo Neira, Cristina Andrea
The construction of memory is the theme that summons the most diverse specialists in the social sciences and its relationship with the museum, in the study of a museum exhibition, is what the present work develops. “But who cares about memory and why does it worry?” (Kingman and Salgado, 2000, p. 125). The issue of memory is always linked to interests: most authors agree that it implies forgetting. Therefore, we must highlight in relation to memory a constant game of show and hide, register and delete. What do we intend then with a work on memory and museum, which analyzes a specific museum exhibition? The answer is to introduce ourselves to the permanent opposition: reveal / hide, ignore / evidence.
Testimonios de turistas extranjeros en dos museos de Cuenca, Ecuador
(Universidad de Málaga, 2017) Torres León, Leonardo; Avecillas Torres, Ángeles Imelda; Barzallo Neira, Cristina Andrea; Lliguín Balarezo, Viviana
The article presents the results obtained from the analysis of the testimonies generated by foreign tourists, in the visiting books of the Museum of Aboriginal Cultures and the in Museum of History of Medicine during the year 2016. Based on these testimonies, it was established the impression that the foreign tourists gathered on the importance of the collections and the knowledge that they declared to have obtained after their visit. The analysis established that foreign tourists especially appreciated the preservation work in the two museums and emphasized that the experience enriched their knowledge about the history and culture of Ecuador.
La experiencia del visitante en la Reserva y Museo de Artes Populares, Cuenca-Ecuador
(2022) Barzallo Neira, Cristina Andrea; Avecillas Torres, Ángeles Imelda; Freire Chaglla, Segundo Amador; Torres León, Leonardo
This study establishes the visitor's experience in the Popular Arts Reserve and Museum belongingto the Inter-American Center for Crafts and Popular Arts, CIDAP, based upon the comments voluntarily recordedin the Visitor Log Book during the period 2016-2018. The methodology used is qualitative and the techniqueapplied was content analysis to establish categories that determine the visitors’ type of experience. The work isa contribution to know the characteristics of a visitor to the museum experience, as it highlights the role of itsuser’s subjectivity. On the other hand, it allows to notice the contemporary importance of craftsmanship and thereaction that it currently arouses in visitors to specialized museums in this area.
Imágenes de ciudad según los visitantes a museos, Cuenca-Ecuador
(2021) Torres León, Leonardo; Coronel Padilla, Mónica; Avecillas Torres, Ángeles Imelda; Barzallo Neira, Cristina Andrea
The article characterizes the image of the city of Cuenca-Ecuador from the testimonies of visitors to six of its museums. The study is pioneering as there are no previous image works applied to the city. On the other hand, the study is carried out with a source of qualitative information: the testimonies written in the Visiting Books. In terms of application, the work is useful for tourism managers in order to influence the reality of the sector. The findings indicate that Cuenca-Ecuador is perceived by its visitors as a city that is distinguished by its historical-cultural legacy.
Percepciones de los comunes sobre el patrimonio cultural edificado. Caso centro histórico de Cuenca, Ecuador
(2021) Espinoza Figueroa, Freddy Edgar; Molina Ochoa, Gabriela Estefania; Freire Chaglla, Segundo Amador; Avecillas Torres, Ángeles Imelda
This paper analyses the (common) citizen's perceptions of the built cultural heritage. The value given by the inhabitant of a territory to its heritage is not static, but changes depending on multiple factors. The exploration of variables around perception is a key task in order to foster the breadth of methods that can be combined for the management of cultural heritage. In 1999, the Historical Center of Cuenca was declared by UNESCO as a World Cultural Heritage site, however, there is excessive concern about the object to the detriment of the subject. The objective of the research is to explore the citizens' perceptions of the built heritage. The focus of the study was mixed, qualitative from a focus group used for the construction of variables and also for the discursive contrast with the quantitative elements. The qualitative part was based on the exploration of hierarchical and grouped categorical variables. The perception of cultural heritage has a high relationship with historical aspects, it is mostly associated with monumental and ancient buildings, and there is ambiguity in belonging. The official discourse on conservation among experts generates more conservation problems than the common citizen. Keywords: Built Cultural Heritage, Common Perception, Historical Center of Cuenca.
Cartografía social como herramienta de diagnóstico participativo en la actividad turística
(2023) Farfán Pacheco, Lourdes Karina; Molina Ochoa, Gabriela Estefania; Avecillas Torres, Ángeles Imelda; Alvarado Vanegas, Byron Andrés; Galarza Cordero, Miguel Ángel; Espinoza Figueroa, Freddy Edgar
This study proposes the application of social cartography as a participatory diagnostic tool, utilizing a bottom-up approach, to identify issues in the planning of tourism in the Limon-Indanza canton (Morona Santiago province), located in the southeastern Ecuadorian Amazon. The study’s approach was qualitative and was implemented through social cartography and participant observation during a workshop with stakeholders. The results present a diagnostic of the tourism situation as a starting point for developing additional tools and making progress towards comprehensive territorial planning in the field of tourism. Indeed, issues related to the spontaneous development of tourism around the uniqueness of its tourist attractions are threatened by a lack of collaboration among stakeholders and larger threats such as mining. Ultimately, the use of participatory tools is suggested to capture the perceptions, imaginaries, and social constructs of tourism. The use of social cartography is recommended as a participatory diagnostic tool owing to its fostering of participant inclusion, camaraderie, and cost-benefit efficiency.
La artesanía del “Panama Hat” y su preservación en el Economuseo Municipal Casa del Sombrero en Cuenca-Ecuador
(2020) Avecillas Torres, Ángeles Imelda; Sarmiento Sempértegui, Silvia Doménica; Barzallo Neira, Cristina Andrea; Torres León, Leonardo
The toquilla straw hat inscribed on UNESCO's Representative List of Intangible Cultural Heritage of Humanity is a cultural tourist attraction in the city of Cuenca-Ecuador, known worldwide as Panama Hat. The article reviews the history of the toquilla straw weaving and analyzes the workshops that are given in the Economuseo Municipal Casa del Sombrero, it considers the consequences for the conservation of this tradition, which is close to 200 years of development, of cultural and economic importance, and great tourist interest. Methodologically, the work is inscribed in a quantitative-qualitative vision that identifies and processes pertinent information from academic and scientific articles, analyzes data from official entities by means of descriptive statistical tools, in the light of concepts of cultural tourism. The work establishes the sociodemographic characteristics of the people who enrolled in the workshops, their motivations, the execution or not of what they learned and the expectations of application, thus configuring the perspective for crafts in future study. Young people have little interest of the in the toquilla straw weaving: the socio-demographic characteristics of the people who take toquilla straw weaving workshops are made up of women between 20 and 60 years of age who have this work as a complement to their main economic activity, while the interest among men is marginal.
Projecting a destination image through Facebook: the role and challenges of destination management organizations
(2023) Barzallo Neira, Cristina Andrea; Avecillas Torres, Ángeles Imelda; Torres León, Leonardo; Coronel Padilla, Mónica
This study explores how the image of a destination - an intermediate city of South America- is projected by the DMO on the official Facebook page, and how this social networking is managed by the DMO. To this end, 454 posts from the official DMO’s Facebook page over one year, consisting of text, illustrations (photographs, banners, graphics) and videos, were analysed using two approaches, inductive and deductive. Findings reveal that posts mainly comprise places in the city -tourist hot spots- and dismiss activities and people (locals and visitors), which projects the image of a mass tourism destination. Content is mainly informative and not always on tourism-related topics. The pandemic significantly impacted the type of content published during the study period. The DMO fails to project on Facebook a consistent and well-differentiated image of the city. The DMO’s lack of political independence from the local government influences the content and purpose of the publications. The study reflects the impact of social networks on the projection of the image of a destination. It highlights the usefulness of visual resources in tourism promotion and their possible impact on the expectations and motivations of potential visitors. Furthermore, it outlines an approach to assessing the projected image of a destination through social media by categorizing three elements -places, activities, and people- shown in the posts. The current work offers valuable insights to DMOs on social media management strategies, especially Facebook.