Plan de marketing estratégico y táctico para el Instituto Wissen

Abstract

The main objective of this integrative project is to develop a strategic and tactical marketing plan for the Wissen Institute. It will begin with data collection and a comprehensive analysis of the company and its environment, covering both internal and external factors. This will allow for the identification of strengths and weaknesses, which will lead to understanding the current positioning of the institute. Based on the results, effective marketing strategies will be planned and implemented to enhance the organization's market presence and address the weaknesses of the department. Finally, a detailed budget will be allocated to the plan to account for the costs of implementing each proposal.