Evolución y tendencia de las finanzas conductuales. Análisis de la literatura a través de métodos bibliométrico, periodo 1994-2022

Abstract

The study of behavioral finance has been of utmost importance to understand under what parameters financial decisions can be made, since these decisions are made with a certain degree of irrationality, mainly due to psychological and emotional biases that are not fully controlled by human beings. Consequently, the present study aims to analyze the scientific production on behavioral finance between 1994 and 2022. Research was carried out in the Web of Science databases to identify thematic and emerging areas in behavioral finance. A total of 3,782 relevant articles were found that helped to identify influential authors, key topics and areas of analysis. Scientific production was analyzed by considering the number of articles per author, the most cited articles and those with multiple related topics. Using the SciMAT tool, a co-occurrence analysis was performed and a thematic map was created to visualize the relationships and frequencies in the selected studies. The findings highlighted the evolution and perception of behavioral finance. In addition, the strategy maps show a variety of fields of study, with an increasing focus on Behavioral Finance. The analysis of topics, authors and references provides guidance for future research on Neuroscience applied to behavioral finance.