Propuesta de reestructuración del plan estratégico integral por el período 2023 – 2027 en la empresa Isollanta Cía. Ltda

Abstract

Strategic planning has solidified itself as a fundamental element for organizational success. It has been proven that managers with structured plans make more sustainable decisions, ensuring business continuity. Currently, the impact of factors such as globalization and the rise of new technologies has led organizations into VUCA environments (volatile, uncertain, complex, and ambiguous), where competition has increased, and effective recognition of differentiation and positioning opportunities is essential. The retreading industry is not exempt from this environment. Unexpected price fluctuations, regulatory changes, and technological advancements in the manufacturing of new tires pose a risk to business continuity. In this context, the present integrative project aims to design a restructuring proposal for the strategic plan for the period 2023-2027 at Isollanta, aiming to increase its competitiveness and performance level. The proposal begins with a situational analysis through the diagnosis of internal and external factors, establishing the current strategic position, and defining value strategies. The planning structure takes a long-term perspective by setting the company's strategic direction, business philosophy, strategic objectives, and key performance indicators for the development of the balanced scorecard as a basis for the strategic plan. Finally, long-term planning is broken down into short-term planning, considering the operational and strategic objectives that the company must execute within a one-year timeframe.