Person:
Serrano López, Ana Lucía

Birth Date

1973-05-12

ORCID

0000-0002-1616-4144

Afiliación

Universidad de Cuenca, Facultad de Ciencias de la Hospitalidad, Cuenca, Ecuador

País

Ecuador

Organizational Units

Organizational Unit

Facultad de Ciencias de la Hospitalidad

La facultad se creó el 8 de enero de 2008, con las carreras de Gastronomía y Servicio de Alimentos y Bebidas; e Ingeniería en Turismo. Para la Facultad de Ciencias de la Hospitalidad una formación técnica adecuada debe combinarse con una formación moderna, basada en valores, a fin de que, permita formar profesionales responsables, con una visión abierta del mundo actual y, sobre todo, emprendedores que no se limiten a trabajar profesionalmente para terceros, sino que promuevan sus propias iniciativas comercialmente exitosas. Actualmente cuenta con las carreras de Gastromomía, Turismo y Hotelería; se preocupa porque sus estudiantes tengan una experiencia formidable, por lo que se han suscrito convenios con universidades extranjeras, lográndose numerosos intercambios estudiantiles. Es importante resaltar que, en la facultad, el contacto con la gente y la comunidad es de suma importancia, pues estamos seguros de que es la única manera de alcanzar un desarrollo sostenible, justo y equitativo.

Job Title

Profesor (T)

Last Name

Serrano López

First Name

Ana Lucía

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Now showing 1 - 10 of 16

Estudio y aplicación de indicadores turísticos en la oferta y demanda turística por periodos de tiempo en la ciudad de Cuenca - Ecuador
(Universidad Central del Ecuador, 2018) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Villafuerte Pucha, María Elena; Serrano López, Ana Lucía
This study is based on the project “Analysis of indicators of sustainability and tourism competitiveness with an impact on the strategies of sustainable management, governance and public policies of the Cuenca canton”, in which an analysis of variables in the tourist offer such as: available places, nights of lodging, guest segment and hotel occupancy, while in the case of demand, indicators such as domestic and foreign visitors ́ behavior, socio-demographic aspects, and most visited places are analyzed. It is proposed a descriptive quantitative me-thodology and a tool for the collection of information, surveys are designed according to the variables of the tourist offer and demand, obtaining in the offer indicator an average response of 95.2%, while in the demand one 46 variables are analyzed with 94.6% responses.
Recesión en la ocupación hotelera a partir de tres acontecimientos: terremoto, cierre de aeropuerto, construcción de tranvía. Caso Cuenca (Ecuador)
(2018) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Sanmartin Rojas, Iliana Del carmen; Espinoza Figueroa, Freddy Edgar
In Ecuador, tourism represents the fourth income source for exported products, with an unpot of 1433 million dollars at constant prices and it’s the equivalent of 1.5% of the gross domestic product for the year 2016. For this study the Hotel occupation was calculated according to the Eurostat 2012 norm. The evaluation of the three research elements, the results in occupation and lodging were as it follows: 10% less occupation due to the closing of the airport, 6% reduction related to the construction of the tramway and 3% less due to the earthquake. With the first event (the construction of the Tramway) it went down to a 28.1%; with two events (the construction of the Tramway and the construction of the airport) a 22.2% and with the three events it goes down to a 17%; hence the studied events affect negatively the image of the destination.
The role of coworker support in the relationship between moral efficacy and voice behavior: the case of hospitality students in Ecuador
(2017) Xu, Shi; Van Hoof, Hubert B; Serrano López, Ana Lucía; Fernandez Machado, Lucia Beatriz; Ullauri Donoso, Narcisa De jesus
This article explores the relationships among employee moral efficacy, coworker emotional support, coworker instrumental support, and employee voice behavior regarding abusive supervision in the hospitality industry in Ecuador: a high power distance culture. The results indicate that employees’ moral efficacy predicted their voice behavior with regards to abusive supervision and that coworker emotional support strengthened this relation. However, an interaction effect between moral efficacy and coworker instrumental support on voice behavior was not found. This study provides a theoretical extension of the voice literature by introducing the roles of moral efficacy and coworker support, and has practical implications for the hospitality workplace.
Análisis del sistema turístico de tres ciudades patrimoniales de américa: Cuenca, Cusco y Puebla
(2020) Serrano López, Ana Lucía; Farfan Cardoso, Maria Elvira; Rodas Pesantez, Joselyne Estefania; Villafuerte Pucha, Maria Elena
The Organization of the United Nations for Education, Science and Culture, UNESCO, is an organization that since 1978 has created the list of the heritage of humanity, within it, there are several historical centers that stand out for its buildings, with unique architectural and artistic styles; this research is based on this list and it seeks to analyze the tourist system of three cities declared as cultural heritage of humanity that belong to the American continent, those cities are: Cuenca-Ecuador, Cusco-Peru and Puebla-Mexico. For this analysis, a benchmarking of the cities under study has been chosen. In the first instance, as part of the research gaps, the number of tourists that arrived in the cities in 2016 has been taken into consideration to use them as a starting point for a comparative study of the components of their tourism system (supply, tourist product, infrastructure, tourist facility) and realize why being cities with similar peers have not developed in the same way within the tourist field.
La participación de turistas mujeres en el festival de Loja-Ecuador 2018
(2022) Serrano López, Ana Lucía; Sanmartin Rojas, Javier Hernando; Freire Chaglla, Segundo Amador; Sanmartin Rojas, Iliana Del carmen
Introduction: festivals contribute to increasing heritage diversity. This research contributes to promoting the transformation of festivals into scenarios that favor access to the dissemination of the arts with criteria of equity towards women tourists. Objective: the purpose of this work is to investigate the participation of female tourists during Festival of Living Arts in Loja-Ecuador in 2018 in order to determine if both men and women have a full and equal participation in culture; as well as to infer future trends. Method and technique: this research use a quantitative approach of exploratory scope; 353 surveys were applied. Data were analyzed based on the regression tree technique and Chi-square Interaction Detection Analysis. Additionally, four test statisticians were used. Results: the probability of attendance of female tourists and their expenses were lower than men. Women tourists preferred plays, dance and gastronomic exhibitions. Prices were perceived as high, this would cause a return of a small percentage of female tourists. Conclusions: the cultural offer of the festival is not inclusive for female tourists. If this trend persists, attendance would become polarized. The right of female tourists to take part as attendees in the activities of art festivals should be a commitment of the city, as public policy
Una visión empresarial del turismo comunitario en el Ecuador
(Universidad de Cuenca, Abya Yala, 2007) Farfán Pacheco, Lourdes Karina; Serrano López, Ana Lucía
La satisfacción laboral en el sector hotelero. Un análisis de su importancia en los establecimientos hoteleros de Ecuador
(Coodtur, 2020) Serrano López, Ana Lucía
Human capital is a strategic factor for achieving the companies’ objectives ofcompetitiveness and differentiation in the hospitality industry. This is due to people are theones who directly provide the service to consumers in order to meet their needs. In thissense, customer satisfaction is achieved through the satisfaction of employees, for whichorganizations must focus their efforts on promoting a favorable work environment thatcontributes to the satisfaction of workers. Because of this, more research efforts areneeded in order to examine aspects of job satisfaction of human capital working incompanies in the hospitality industry. Therefore, this paper aims to present an analysis ofthe effects of job satisfaction on the performance of accommodation establishments and inthe satisfaction of the tourists. This analysis is carried out based on a literature review onthis subject and will be developed in the context of the ecuadorian hospitality industry. Theresults show that achieving job satisfaction for employees implies improving workingconditions, which is reflected in the worker's performance and consequently in the overallperformance of the company.
Modeling of tourist profiles with decision trees in a world heritage city: the case of Cuenca (Ecuador)
(2019) Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador; Espinoza Figueroa, Freddy Edgar; Andrade Tenesaca, Dolores Susana; Villafuerte Pucha, Maria Elena
This research project proposes the formulation of profiles composed of foreign and national tourists in a world heritage city as a contribution to the strategies of the Association of Accommodation Establishments in the city of Cuenca. A total of 1,293 surveys, gathered during holidays between 2015 and 2016, underwent a statistical analysis of decision trees and statistical regression using seven variables. In addition, by means of CART and Random Forest technical comparisons, the models and predictive variables were prioritized for marketing strategies and planning. Two tourist profiles were described, the backpacker type and the cultural type, with an error of 1%, where the variables of visitor age, daily average accommodation expense, and type of employment at the origin predicted the accommodation selection upon arrival at the tourist destination in a better way.
Vector autoregressive models for the analysis of the receptive tourism crisis.
(2022) Sanmartin Rojas, Javier Hernando; Freire Chaglla, Segundo Amador; Serrano López, Ana Lucía; Sanmartin Rojas, Iliana Del carmen
This research analyzed the behavior of receptive tourism in Ecuador and its relationship with the United States’ economy. An index was developed to measure instability and crisis levels as well as the vector autoregressive models - VAR, cointegration as well as hypothesis tests through vectors. The findings indicate that Ecuador endured a crisis 12 out of 19 years; on the other hand, while the United States entered a crisis, the figures of Ecuadorian tourism improved. Likewise, the GDP’s inverse growth movement influenced the reduction in the number of tourists. Therefore, expenditure capacity decided the touristic destination, not so Ecuador’s internal cost index. Finally, it was proven that the average expenditure of a foreign tourist was reduced across time.
Estudio comparativo de servicios y tarifas de los establecimientos de alojamiento regulado y no regulado. Caso: Cuenca-Ecuador
(Casa Editora del Polo, 2019) Villafuerte Pucha, Maria Elena; Freire Chaglla, Segundo Amador; Serrano López, Ana Lucía; Freire Chaglla, Segundo Amador
This study aims to respond to the situation of regulated and non-regulated establishments, based on the relationship between the services and the fees charged to guests during their stay. The objective of this research is to perform a comparative analysis of services and rates between regulated and non-regulated establishments through groupings, establishing competition factors in the accommodation system. To achieve this study, a comparative-descriptive scope with a quantitative approach based on a sample analysis is proposed, establishing groupings. It was determined that in regulated accommodation establishments there are situations where services and rates could be established according to the classification and category, this being the differentiation factor. While in the accommodation establishments do not present categories but housing modalities and like rates that in certain cases have variations. It is reported that the situation of regulated accommodation establishments versus non regulated ones is competitive in the fares and services factor, although these two accommodation systems are differentiated by the legality condition.