Facultad de Arquitectura Tesis Maestrías

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/97

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Implementación de Controles de Calidad para la Detección Automatizada de Errores Topológicos en la Información Catastral para las Zonas Urbanas del Cantón Mejía
(Universidad de Cuenca. Facultad de Arquitectura, 2026-07-27) Mena Altamirano, Johanna Valeria; Bonilla Alcázar, Marco Alejandro
The cadastral database of Mejía Canton presents topological inconsistencies resulting from previous data migration processes, which have been identified through manual and visual reviews, as well as validation processes carried out during the periodic submission of cadastral information to the former governing cadastral authority. These inconsistencies affect the quality of cadastral information and may lead to administrative, legal, and economic errors, while also limiting decision-making based on reliable data. In this context, international and national regulations define the topological consistency of geographic databases as a quality element. Therefore, the objective of this research is to develop an automated model for quality control of cadastral geographic information in the urban areas of Mejía Canton, through the detection of topological consistency errors. The project corresponds to applied research, with a quantitative approach and a cross-sectional design. The methodological process includes the identification of the database structure, the definition of topological rules, the preliminary diagnosis of inconsistencies, the development of the automated model using GIS tools, Python, and PostgreSQL/PostGIS, and the validation of its performance through tests, execution times, and automatic reports. As the main result, the research is expected to produce an automated model capable of detecting topological errors, generating quality control reports through interactive dashboards, and significantly reducing the time invested on topological validation.
Análisis Comparado de la Segregación Socioespacial en Diez Ciudades Ecuatorianas
(Universidad de Cuenca. Facultad de Arquitectura, 2026-07-20) Avecillas Rios, Diana Raquel; Guerrero Balarezo, María Laura; Osorio Guerrero, Pablo Enrique
Socio-spatial segregation is a complex urban phenomenon associated with the spatial distribution of socially homogeneous groups across the territory, reflecting structural processes linked to social, economic, and urban dynamics that tend to evolve slowly and persist over time. This study presents a comparative analysis of socio-spatial segregation in ten Ecuadorian cities through a twofold approach: a spatial comparison examining socio-spatial structures across different cities and a temporal comparison between 2010 and 2022 using census data produced by the National Institute of Statistics and Census (INEC). The methodology is based on the Living Conditions Index (LCI) as the main variable for representing the population’s socioeconomic conditions. Based on this indicator, spatial analysis techniques were applied to census cartography, incorporating global and local measures of segregation, as well as Local Indicators of Spatial Association (LISA), to identify patterns of spatial concentration, dispersion, and clustering. The results make it possible to assess whether the segregation patterns observed between 2010 and 2022 remained stable, intensified, or changed over time, while also identifying spatial configurations associated with recent demographic, economic, and territorial transformations. Overall, the findings provide a deeper understanding of urban reconfiguration processes in the ten cities analyzed and offer relevant evidence to support public policies and territorial planning strategies aimed at promoting more equitable, cohesive, and inclusive cities.
Análisis y correlación de variables para el diagnóstico y prospectiva del sector inmobiliario. Caso de estudio Sauces 6 Guayaquil – Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-07-17) Zambrano Espinoza, Carlos Andrés; Orellana Alvear, Boris Adrián
The real estate market of Guayaquil shows imbalances between supply and demand due to the lack of technical studies and the predominance of empirical decision-making. In this context, the Sauces 6 sector is presented as a relevant urban case study to assess the pre- feasibility conditions of real estate projects. The main objective of this research was to design indices that enable the diagnosis and prioritization of investment areas based on spatial, demographic, and typological analysis, complemented by the characterization of sales and rental offers. The methodology followed a non-experimental, cross-sectional, and quantitative design with a descriptive-correlational scope. Secondary data (2022 Population and Housing Census and cadastral appraisals from the Municipality of Guayaquil) and primary data (field visits and georeferencing of dwellings for sale or rent) were integrated. Statistical analysis was carried out through Chi-square tests to identify associations between categorical variables, while Geographic Information Systems (GIS) supported the cartographic representation of results. Findings revealed significant associations between housing deficit and key variables such as type and condition of housing, tenure, and overcrowding. Based on these results, eight composite real estate indices were formulated. Percentile-based classification enabled the comparison of blocks, the mapping of spatial patterns, and the prioritization of intervention areas. Although limitations are recognized regarding sample size and data timeliness, the main contribution of this study is a replicable protocol that integrates census, cadastral, and market information with cartographic outputs, providing a useful tool to guide investment decisions and urban planning.
Perspectivas de implementación del reajuste de terrenos en Ecuador: Análisis comparativo y oportunidades de aplicación de procesos metodológicos internacionales
(Universidad de Cuenca. Facultad de Arquitectura, 2026-07-13) Caivinagua Ortiz, Mónica Ximena; Fernández de Córdoba, Manuel Benabent
This paper analyzes land readjustment and proposes it as a central technical and legal tool for the structuring of urban development, the equitable redistribution of burdens and benefits, and the optimization of land use. Thus, through a comparative analysis of the models and procedures applied in countries such as Spain and Colombia, the normative, procedural and operational components of land readjustment are reviewed in order to evaluate their applicability to the Ecuadorian context. A descriptive qualitative methodology was applied, based on the review of scientific literature, from which eight relevant documents were selected among more than 17,000 texts analyzed. The findings allow us to affirm that land readjustment is not only technically feasible, but also legally adaptable, representing a solid alternative for equitable urban restructuring in Ecuador. Among the main conclusions, it was found that readjustment is a consolidated instrument in Spain and Colombia that allows obtaining public land (roads, green areas, facilities) and self‐financing the urbanization, while redistributing charges and benefits equitably, and it is a process articulated to a Partial Plan and an urban development action unit. In Spain, the process is based on the surface of the land contributed, while in Colombia it is based on the prior economic valuation of the land contributed to the readjustment. From the analysis carried out, concepts and criteria have been obtained that allow establishing recommendationsfor the development of municipal ordinancesthat allow detailing a methodology for the application of this management tool, also highlighting the need to strengthen the technical capacities of the municipalities. Recommendations are proposed for the development of municipal ordinances that define a methodology for the application of land readjustment.
Desarrollo de una herramienta para la valoración del suelo rural del cantón Chordeleg, Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-07-08) Mejía López, Karina Alexandra; Salazar Proaño, Esthela Elizabeth
The aim of this degree project was to develop an automated tool for rural land valuation in the Chordeleg canton, Azuay Province, Ecuador, in order to improve the efficiency and updating of cadastral management. The methodology was based on the delineation of Physical Homogeneous Zones (PHZ) through the integration of physical, productive, and accessibility variables of the territory, using a multicriteria analysis approach in accordance with the guidelines established in the Land Use and Management Plan (PUGS). Subsequently, land valuation was carried out by relating a multicriteria index to rural market data through the application of an exponential regression model. In addition, an automated model was designed in QGIS using Model Designer, enabling the development of a reproducible workflow for the generation and updating of spatial information. The results show that the developed tool allows the automated generation of PHZ, reducing processing times and manual intervention, thereby increasing the efficiency of the cadastral process. However, the automation of Geoeconomic Homogeneous Zones (GHZ) was not fully achieved due to the limited availability of market information, which required manual adjustments during the final valuation stage. In conclusion, the proposed model constitutes a replicable methodological tool that can be improved through greater data availability and independent statistical validation processes.
INDICADORES PARA LA GESTIÓN INMOBILIARIA: Gentrificación en el barrio histórico de Las Peñas, Guayaquil – Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-07-15) Romero Román, María Cristina; Orellana Alvear, Boris Adrián
Gentrification has become a significant phenomenon in the contemporary urban context, impacting various areas and showing significant changes in land demand and influencing investment decisions. In historic neighborhoods, transformations in their social and economic structure are evident. This research focuses on the state of gentrification in the Las Peñas neighborhood, located in Guayaquil, Ecuador, an area with a rich cultural heritage that has undergone rapid changes in recent years, leading it to become a service-oriented neighborhood.Through the construction of indicators, resulting from the correlation of census variables, the study seeks to clarify the current state of gentrification and its relationship with land and rent demand in this sector. The research will be based on a comprehensive analysis that will include a review of historical information, on-site visits, interviews with residents and key stakeholders, as well as a census analysis. Using a predictive research approach, the research results allow us to identify the degree of correspondence between census indicators of gentrification and the transformations observed on-site, providing criteria for urban land management in the context of historic neighborhoods undergoing similar socio-spatial transformation processes. This comprehensive approach will not only allow us to understand the dynamics of gentrification in Las Peñas, but also contribute to the formulation of real estate management strategies that promote sustainable and equitable urban development.
Evaluación del riesgo por déficit hídrico en el cantón Biblián mediante análisis multicriterio en Sistemas de Información Geográfica (SIG)
(Universidad de Cuenca. Facultad de Arquitectura, 2026-06-29) Ludizaca Piedra, Esteban Fernando; Carrión Sánchez, José Luis
In recent years, the intensification of climate change and human pressure on natural resources have altered the ecosystem balance of the Biblián canton, resulting in prolonged droughts that compromise productive development and local water security. This thesis aimed to evaluate territorial susceptibility to water scarcity through the integration of Geographic Information Systems (GIS) and the multi-criteria analysis (AHP) method. Using weighted overlay methodology, biophysical and socioeconomic variables were processed, allowing the territory to be zoned according to its level of vulnerability. The results show that approximately 55.49% (124.45 km2) of the canton is susceptible to water scarcity, which can be further broken down into 7.26% with Very High risk, 20.41% with High risk, and 27.82% with Moderate risk. This research constitutes a technical decision support tool, allowing the Decentralized Autonomous Governments (GAD) to base public policies on territorial management, prioritize areas for the conservation of moorlands, and strengthen the resilience of the capture systems in the face of scarcity, thus guiding planning based on geo-informatics management and the integrated management of the territory.
Análisis de la Demanda y Estrategias de Mercadeo para la Adopción de la Construcción Modular en Proyectos Inmobiliarios en Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-06-22) Once Jara, Jorge Esteban; Castillo Serrano, Juan Fernando
Ecuador faces a growing housing deficit and rising land prices, which makes it necessary to explore innovative construction solutions. Modular construction (MC), understood as a building system based on the factory production of habitable three-dimensional modules and their subsequent on-site assembly, emerges as a sustainable and fast alternative compared to conventional construction systems. However, its adoption in the Ecuadorian real estate sector remains limited due to lack of information, market resistance and the absence of tailored commercial strategies. The aim of this study was to analyse demand and design marketing strategies to foster the adoption of MC in real estate projects in Ecuador. A mixed-methods approach was employed, including 390 surveys applied to the general public to assess their level of knowledge, perception and acceptance of MC, as well as 15 interviews with industry professionals to identify barriers, conflicts, opportunities and strategic guidelines. The results show that acceptance of MC increases significantly when it is offered at prices similar to the conventional construction systems. Likewise, knowledge, cultural preference, access to finance and budget stability have a significant influence on the intention to adopt. Finally, a strategic marketing plan was developed, based on the 4Ps and 4Ss frameworks, aimed at promoting the adoption of MC in Ecuador through pilot projects, technically and economically verifiable evidence, segmented educational and awareness campaigns, and stronger public–private articulation.
Análisis de las Estrategias Pasivas en la Arquitectura Tradicional de una Vivienda en Loja, Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-06-16) Luna Alvarado, María Alejandra; Quesada Molina, Juan Felipe
The aim of this research project is to analyze the passive strategies employed in traditional architecture. Passive strategies refer to practices that enhance indoor thermal comfort without relying on mechanical systems, by efficiently utilizing natural resources, local materials, and the climatic conditions of the surrounding environment. For this purpose, a heritage dwelling located in the Historic Center of Loja, Ecuador—built in the 1960s—was analyzed. Its primary envelope is constructed with adobe, along with other traditional materials such as wood and clay tiles. The methodological process included the manual collection of on-site environmental data and the subsequent simulation of the building's thermal behavior, supported by the validation of a digital model. The results demonstrate that the application of vernacular construction techniques, in combination with the use of traditional materials, contributes to high thermal inertia and helps maintain stable indoor temperatures. This research advocates for a revalorization of traditional passive strategies, as they not only remain effective in the present context but can also be successfully integrated into contemporary architecture as a sustainable solution to current demands for habitability and energy efficiency. In doing so, it promotes a more conscious and environmentally respectful approach to architectural design.
Implementación de la metodología BIM (Building Information Modeling) y el sistema constructivo modular U-Building para un prototipo experimental de vivienda social en la ciudad de Cuenca
(Universidad de Cuenca. Facultad de Arquitectura, 2026-06-10) Feican Espinoza, Dario Esteban; León González, Pablo Armando
Ecuador faces a housing deficit exceeding 600,000 units, highlighting the need to optimize social housing production. The objective of this research is to evaluate the technical and comparative viability between the traditional confined masonry construction system and the U-Building prefabricated modular system, using Building Information Modeling (BIM) methodology for modeling and process quantification. The study, following a comparative-applied approach, analyzes a 71.57 m² prototype under variables of execution time, materials, and direct costs. The methodology involved developing digital models to compare conventional reinforced concrete structures against OSB panels produced with CNC technology. Results demonstrate that the U-Building modular system significantly reduces execution time and on-site waste generation compared to the traditional method. Although the initial direct cost of the modular solution may be higher, its assembly speed and prefabrication potential increase efficiency and replicability in the social interest sector. In conclusion, the integration of BIM and industrialized systems constitutes a technically viable and sustainable alternative for housing management in the country. This work provides necessary technical evidence to promote the use of modular solutions over traditional methods, optimizing planning and resource use in housing projects.
Estrategias para la implementación de la metodología BIM en la Dirrección de Infraestructura de la Universidad de Cuenca, en base al diagnóstico del nivel de madurez BIM institucional
(Universidad de Cuenca. Facultad de Arquitectura, 2026-05-14) Valarezo Villavicencio, Camilla Sophia; Torres Flores, Sebastian Eugenio
The degree project is based on the agreement with the Infrastructure Unit of the University of Cuenca due to the current shortcomings within the depart- ment, which prevent the projects to be developed from having better efficien- cy and reduction of inconsistencies. Therefore, the study seeks to provide a detailed diagnosis of the current state of BIM implementation. In addition, the training of personnel, the use of BIM technologies in current projects and the integration between departments are evaluated. The collabora- tion between the different parties involved in infrastructure projects is also analyzed. The results of the research will offer practical recommendations, such as the need to improve staff training, the updating of technological infrastructure and the development of protocols to ensure interoperability. This diagnosis will serve as a basis for future evaluations in other educational institutions, contributing to the continuous improve- ment of the management of public infrastructures through BIM.
Desarrollo de una metodología para la generación de modelos tridimensionales de las fachadas de hitos patrimoniales inmuebles aplicando IMAGE-TO-BIM – Caso de estudio: Iglesia matriz de la cabecera urbano cantonal de Zaruma
(Universidad de Cuenca. Facultad de Arquitectura, 2026-05-06) Peñaloza Curipoma, Byron Alejandro; Delgado Pinos, Omar Andrés
UNESCO has been promoting since decades ago, the concept of cultural heritage to preserve it. Heritage properties keep the historical memories of communities alive. Therefore, it is essential to find modern and more detailed documentation methods, that working with traditional ones, help to preserve cultural heritage -at least virtually- for next generations. Nowadays, there are tools available to support this purpose. Photogrammetry allows us to survey three-dimensional objects, generating virtual replicas through point clouds derived from captured and corrected photographs; BIM methodology enables the management of a building throughout all its phases, from conception to operation and maintenance. IMAGE-TO-BIM is a technique that combines these two tools and when applied to historical buildings, allows for the generation of three-dimensional models of their facades, preserving accurate geometric data while also virtually safeguarding their historical memory. A methodology to obtain a 3D model of a historical building’s facades by applying IMAGE-TO-BIM is proposed in this work, along with its practical application to the main church of Zaruma, which has been affected by illegal mining activities in recent years. Results of the proposed methodology allow for the virtual preservation of a heritage building’s historical memory, while also providing a valuable resource for informed decision-making during preservation actions.
Software en Construcción: Un estudio comparativo de Herramientas para el control en Planificación y Ejecución
(Universidad de Cuenca. Facultad de Arquitectura, 2026-05-06) Zuña Idrovo, Carlos Alfredo; Cárdenas Haro, Xavier Ricardo
This research presents a comparative analysis of five budgeting software tools used in the construction sector in Ecuador: InterPro, ProExcel, Microsoft Project, Opus, and S10. The main objective is to evaluate their key functions in cost management and project planning. A mixed-method approach was adopted, combining a qualitative analysis of each program’s features with a quantitative study based on surveys conducted among industry professionals, as well as the preparation of a reference budget using each software. The SWOT methodology (Strengths, Weaknesses, Opportunities, and Threats) was applied to identify and assess the advantages and limitations of each tool, establishing objective criteria for their selection based on accessibility, ease of use, report generation, and data linkage. The results reveal that InterPro provides a comprehensive solution with complete reports and an intuitive interface, while Opus stands out for its integration with Excel and its efficiency in review processes. S10, ProExcel, and Microsoft Project emerge as complementary alternatives, although their application may be constrained by user proficiency or by the software’s primary focus on scheduling rather than budgeting. This study offers a technical framework to guide the selection of the most suitable tool for budget management in civil construction projects, contributing to the optimization of processes and the strengthening of planning, control, and project execution within the Ecuadorian context.
Diseño de una propuesta de integración de materias específicas de contenido BIM en la malla curricular para la tecnología Superior Universitario en Construcción de la Universidad de Cuenca
(Universidad de Cuenca. Facultad de Arquitectura, 2026-05-07) Déleg Feijóo, Andrés Santiago; Serrano Tapia, Alex Daniel
This thesis develops a proposal for the integration of specific BIM (Building Information Modeling) content into the curriculum of the Higher University Degree in Construction Technology at the University of Cuenca. The general objective is to structure a formative axis that articulates technical, collaborative, and digital management competencies, in response to the demands of the construction sector and contemporary educational standards. The study is organized into three chapters: the first contextualizes the BIM methodology its dimensions, maturity levels, tools, and applications in both industry and academia establishing the fundamental basis for its incorporation into the training of construction technologists. The second chapter analyzes international case studies through a systematic review, identifying good practices, BIM-related courses, academic outcomes, challenges, and their impact on employability. The third chapter presents a concrete proposal for curricular integration based on the analysis of the curriculum proposed by the program, currently under review, including the definition of BIM-focused courses, required resources, cycle structure, and recommendations for progressive implementation. The result is a transversal axis composed of six practice-oriented courses that cover topics ranging from parametric modeling and interdisciplinary coordination to project management with 5D cost estimation and 4D scheduling. The proposal strengthens students’ preparation for collaborative environments, enhances the quality of technical learning, and positions the institution within current trends in digitalization in the construction industry.
La Obra de Dolores Alonso Vera: análisis de dos casos de estudio
(Universidad de Cuenca. Facultad de Arquitectura, 2026-04-16) Vásquez Vélez, María Gabriela; Sinchi Toral, Iván Paúl
This research is framed within critical studies on design processes and focuses on the work of Spanish architect Dolores Alonso Vera. Specifically, it analyzes two of her educational projects: the Escuela Infantil Virgen del Remedio (1994–2002) and the IV Building of the Polytechnic School of Alicante (1997–1999). The theoretical framework draws on the contributions of Cristina Gastón and Helio Piñón regarding the reconstruction of the architectural project, which enables architecture to be understood not only as a built result but also as a sequence of formal, programmatic, and constructive decisions. The methodology was based on the analysis of original documents, publications, reports, and graphic material provided by the author, complemented by a specialized literature review. This approach allowed the reconstruction of a project hypothesis, understood as the sequence of operations and choices that shaped the buildings, with particular attention to the classroom–courtyard relationship as an articulating element between pedagogical space and its surroundings. Findings show that the analyzed works are characterized by material austerity, a rigorous formal order, and a clear intention to integrate with the urban and landscape context. The study concludes that the formal, programmatic, and constructive values of these projects are inseparable from the notion of place, highlighting its role as a determinant in the design process. Moreover, the research contributes to the visibility of women’s architectural production in contemporary Spain, positioning Alonso’s work as a reference in twentieth-century educational architecture.
Análisis del comportamiento y capacidad en plano de carga de mampostería confinada de ladrillo hueco utilizado en la ciudad de Cuenca-Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-03-25) Torres Santacruz, Ana Belén; García Erazo, Hernán Alfredo
In Ecuador, confined brick masonry is widely applied due to its cost-benefit interrelationship, although it faces challenges in seismic resistance owed to empirical building practices which do not always define systems for allowing adequate interaction between masonry and structural confinement to gain resistance and ductility. Therefore, the present study seeks to reduce the gap between theory and constructive practice by providing technical information on the effective contribution supplied by masonry and confinement in typical hollow brick walls in constructions placed in Cuenca. The focus is on analyzing the behavior and structural capacity of confined hollow brick masonry in the city, using local construction methods, highlighting how reinforced concrete castles play a relevant role strengthening the resistance and ductility of the structures. Experimental tests are carried out with scale models of confined and unconfined masonry to obtain data on the stress-strain relationship, followed by calibration of numerical modeling using finite elements and a damage model to evaluate how the walls behave under loads service and seismic loads. The results are presented by damage graphs and force-displacement curves, providing a technical basis for future applications and regulatory reviews in the region.
Influencia de los sistemas constructivos en la climatización de las viviendas de 1980 y 2020 en Cuenca - Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-03-12) Zhagüi Tuba, Lyanne Maribel; Torres Quezada, Jefferson Eloy
Architecture has undergone continuous evolution throughout history, transitioning from the use of local materials such as wood, earth (adobe and rammed earth), and straw to more diverse construction systems, driven by technological development and reduced transportation costs. This process has enabled the incorporation of materials with enhanced resistance properties, broader aesthetic possibilities, and lower costs. However, beyond the economic aspect, it is essential to consider the thermophysical properties of materials, that is, their behavior under climatic conditions and their contribution to indoor thermal comfort. This research is based on a bibliographic analysis of materials used in construction systems between 1980 and 2020, with an emphasis on the thermal envelope of buildings. Based on this study, two representative systems—corresponding to 1980 and 2020—were selected to compare their influence on indoor climate conditions in housing. Digital models of both cases were developed using DesignBuilder software and validated through in situ indoor temperature measurements. Subsequently, energy simulations were conducted considering three occupancy scenarios for each dwelling, allowing for the evaluation of their thermal and energy performance. The results show that the 1980 dwelling exhibits better thermal performance due to its higher thermal mass. Furthermore, it was determined that the level and type of occupancy significantly influence the energy demand for air conditioning, highlighting the importance of integrating these factors into architectural design with a sustainable approach.
Concesión onerosa de derechos como instrumento de financiamiento del desarrollo urbano en Brasil y Ecuador: Legislación e implementación
(Universidad de Cuenca. Facultad de Arquitectura, 2026-03-11) Yacila Chorres, Jullisa Marisela; Fernández de Cordoba, Manuel Benabent
The Organic Law on Territorial Planning, Land Use, and Management (LOOTUGS) in Ecuador incorporates the Onerous Concession of Rights (COD) as a land management instrument aimed at financing urban development. However, its practical application in the country remains limited due to its recent incorporation into the regulatory framework. This research aimed to analyze the COD and generate theoretical and practical contributions to strengthen the capacity of local governments, particularly that of Cuenca, to implement it effectively. The study adopted a qualitative approach, based on content analysis, taking into account national and international experiences. The legal frameworks of Ecuador and Brazil were reviewed and analyzed, as well as the experience of São Paulo, where the COD was successfully applied. The results show that this instrument is effective when there is a specific regulatory framework with clear technical criteria, allowing for the capture of capital gains derived from changes in land use and building potential. Furthermore, citizen participation and transparency in resource management are consolidated as key factors for its legitimacy. Based on these findings, strategies are proposed for the implementation of the COD in Cuenca, including developing a specific regulatory framework with precise technical parameters, training public and private stakeholders, creating citizen participation mechanisms, and launching pilot plans in high-demand real estate areas. These initiatives would allow for the validation and adjustment of its practical application, ensuring a gradual and sustainable adoption of the instrument.
Análisis de Viabilidad, Evaluación Financiera y Estrategias de Comercialización del Proyecto Inmobiliario “LA QUADRA”
(Universidad de Cuenca. Facultad de Arquitectura, 2026-03-02) Ñauta Ñauta, Jorge Ramiro; Salazar Guaman, Ximena Alejandrina
In recent years, Ecuador has faced significant challenges in the economic and social spheres, including disordered housing growth and unemployment. In this context, the real estate sector, especially in the city of Cuenca, presents a key problem: the absence of adequate tools to evaluate the technical and financial feasibility of real estate projects. This deficiency, together with the lack of regulatory control by the Decentralized Autonomous Governments and the Municipality of Cuenca, has led to real estate projects that do not comply with current regulations, generating variable costs and affecting the expected profitability. As a consequence, some developers reduce the quality of materials in the final stages of construction or lower their selling prices to recoup investment, affecting the competitiveness of the sector. The La Quadra Real Estate Project faces these challenges and seeks to develop marketing strategies that optimize its integration with the local market. This study focuses on designing marketing strategies adapted to its characteristics and spending capacity. To carry out this study, a detailed financial analysis is conducted, including the preparation of an overall budget and a valued investment schedule, with the aim of ensuring efficient resource management and structuring commercial strategies that facilitate the sale of the project. This work provides a comprehensive approach for evaluating real estate feasibility, combining technical, financial, and commercial analysis, in order to establish effective strategies that improve the planning and execution of projects in the sector.
Propuestas para la inclusión de determinantes sobre infraestructura verde en el Plan de Ordenamiento Territorial del cantón Cuenca - Ecuador
(Universidad de Cuenca. Facultad de Arquitectura, 2026-03-09) Delgado Herrera, Andrea Vanessa; Palencia Jiménez, José Sergio
The main limitations for the implementation of a green infrastructure system in the canton of Cuenca are related to the low level of public awareness regarding its environmental and social importance, the limited technical knowledge available on the subject, and the insufficient economic resources allocated for its planning, development, and maintenance. In addition, the absence of specific constitutional provisions that directly regulate green infrastructure highlights the need to strengthen interinstitutional coordination among different levels of government and to consolidate a clear municipal regulatory framework that ensures the protection and proper management of natural and semi-natural spaces. In this context, the objective of this research is to propose the incorporation of green infrastructure determinants into the territorial planning instruments of the canton, particularly the Land Use and Land Management Plan (PUGS) and the Development and Territorial Planning Plan (PDOT). The proposal is oriented toward the construction of a linear territorial model based on the identification of hubs or ecological concentration areas and the definition of functional links that enable the structuring of an interconnected ecological network. The study is based on a documentary methodology, supported by the critical analysis of scientific literature, previous studies, and the current regulatory framework at both national and local levels. Likewise, the proposal is aligned with the Sustainable Development Goals of the 2030 Agenda, particularly those related to environmental sustainability, urban resilience, and social well-being. The results highlight the need to promote comprehensive territorial planning.

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