Análisis de la Información-Pregrado
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Item Nivel de alfabetización en información de los estudiantes de octavo ciclo de la Facultad de Filosofía, Letras y Ciencias de la Educación de la Universidad de Cuenca, 2013(2014) Carrasco Aguilar, Carmen Ximena; Vásconez Carrasco, Fernando MarceloThis research has the objective of establishing the literacy information level of Eighth Level students of the School of Philosophy, Letters and Educational Sciences of the University of Cuenca, in the March-August 2013 term. In the First Chapter the origin, the meaning and the debate over the term "information literacy" are addressed. Furthermore, the content of that expression used in the present investigation is exposed. In the Second Chapter the students’ survey analysis begins. We focus on three major areas: searching and finding information, resources and access to information, and finally selection and evaluation of sources. In the Third Chapter two components are developed. The first is related to information and communication technology with emphasis on social networks and digital bases used by students for academic activities. The second presents the type of academic work done by students with the information they find. In the Fourth Chapter students’ different information skills are related to age, residence place, gender, career and training areas in order to search for an explanation. The research determines the extent to which the students understand why they need the information? What resources do they have? How do they find the information? How do they work with information? And how do they present their findings in an ethical manner?Item La difusión selectiva de la información por internet para los profesores de la especialidad de Filosofía(2004) Astudillo Saquinaula, Francisco Teodoro; Chacón Toral, OctavioItem Modernización de la biblioteca municipal del cantón Nabón(2005-06-16) Fajardo Pasán, Diana Marlene; Naula Morocho, María de Lourdes; González Espinoza, ClementinaItem Para un rescate cultural y económico de los pequeños productores de cerámica del cantón Cuenca: Hoy(2004) Gutiérrez Figueroa, Efraín; Chacón Toral, OctavioItem El Occidente actual frente a Spengler: Aspectos, características y argumentos del Occidente de hoy (2003 d.C.), discrepantes con la decadencia de occidente(2004) Quezada Bravo, Francisco Miguel; Vega Delgado, JoséItem Transformación de la biblioteca tradicional en el Centro de Información Documental moderno: el caso de la Biblioteca del Area Técnica(2002) Campoverde Carpio, Rocío; Encalada Alvarado, Dunia Zulay; Chacón Quizhpe, Luis HumbertoItem Propuesta de marketing de promoción y difusión de los servicios y recursos de información del Centro de Documentación Regional “Juan Bautista Vázquez” de la Universidad de Cuenca(2013) Rivera Valdivieso, Jorge Patricio; Chacón Toral, OctavioThe proposal of a marketing plan for the Regional Documentation Center Juan Bautista Vázquez, was carried out through the study and design of library marketing strategies which goal is to have an approach to the actual and potential users of the university community and society in general. The purpose of this study is to contribute with the development of the promotion and dissemination of the services and the information and technological resources which the library possesses and offers for free. The research of the proposed topics is based on the essential elements of library marketing such as: product, price, place, and promotion; as well as, the study and research of markets, the segmentation to which the offering of products and services of the library is addressed to, and the methodological and profitable proposal. On the other hand, a diagnosis of the use of services and resources of the library by the actual users who attend to the library looking for information was carried out by using the survey and observation methods. Moreover, there were some factors which were analyzed. Among them it can be mentioned the promotion and dissemination that has been done, the population or segmentation of the university community, the SWOT study, the necessary tools to get an approach to the user/ client, and the development of the proposal for the promotion and dissemination for signaling the Documentation Center.Item Marketing y difusión de servicios automatizados de información bibliográfica en la Biblioteca Universitaria caso: Centro de Documentación del Area de la Salud de la Universidad de Cuenca(2010) Viteri Moreira, Nelly Aracely; Méndez Rojas, Rosa Elena; Chacón Toral, Octavio