No. 5 (2014)

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/25028

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    El marketing en oficinas de arquitectura. Una revisión bibliográfica y una investigación sobre el uso de estrategias en las oficinas de arquitectura
    (Universidad de Cuenca, 2014-01) Páez Iturralde, Tatiana
    This work shows some background information on the use of marketing offices that offer the service of architecture. In United States, since the codes of behavior of the AIA, the vision in Europe -based on the reputation of the architect- and in Latin America, with the creation of marketing schools. Then we establish a review of basic concepts of marketing, concepts which architects or their offices should take into account when thinking about implementing marketing strategies, through the entire process of planning until the incorporation of strategies. Finally we show the results of a brief research on the use of marketing strategies in ten offices of architecture. As conclusions we demonstrate the interest in the use of marketing by the architects, not only to achieve better sales, but to achieve a better positioning of architecture office. The use of digital media, such as social networks, blogs, work network, will be new forms of marketing and the most used to establish the advertising of architecture offices, both locally and globally.
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    La inclusión social en los procesos globales de urbanización
    (Universidad de Cuenca, 2014-01) Espinosa Müller, Francisco Acatzin
    This article presents a discussion about the city space as a product of the social relations of actors and models of development that throughout history have contributed to its configuration. The role of the State has been transmuted in accordance with the empowerment of the promoters supported in the logic of the speculation and the gain; however, in the social experiences lies a more humane urban model, based on the rescue of the socialization process.
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    Panel prefabricado de hormigón aliviano a base de papel periódico y cartón reciclado, destinado a vivienda de interés social
    (Universidad de Cuenca, 2014-01) Prieto Jiménez, Sonia
    Poverty is latent in the world, and especially in the countries in developing such as ours. The poverty level brings with it the advance or retreat of a country, as well as the impediment that its citizens may possess an own housing, food and even clothing, so all Governments tend to implement housing projects in order to supplement their deficits.It is known that one of the ways to provide housing in a more optimal way, is through the prefabrication of the elements that make up housing, which helps to reduce materials costs, time of construction and workmanship. In the case of the present investigation, we have looked for new materials to be combined with those traditional, at time that we have been seeking more environmentally friendly practices, and the possibility of creating a learning space for professionals committed to poverty of many families in our country, converting to knowledge in development tools and the professionals at the nexus between those who fail to meet their needs (people) and who has the resources and the responsibility to support them (State).
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    Hacia un plan piloto de conservación preventiva basado en la campaña de mantenimiento de San Roque
    (Universidad de Cuenca, 2014-01) Achig, María Cecilia; Jara, David; Cardoso, Fausto; Van Balen, Koenraad
    The need to have a Plan of Preventive Conservation, it is essential with regard to the processes of conservation of the heritage. This article presents a methodology developed by the project "Ciudad Patrimonio Mundial", which contributes to the development of a pilot Plan for preventive conservation, developed bearing in mind the proposal made by the ICOMOS for study of damage and consists of the following aspects: "anamnesis, diagnosis, treatment and control". (ICOMOS: 2003). In this way were determined four-phase plan, which have been implemented according to the experiences of the campaigns of preventive conservation (maintenance, in this specific case) applied in Susudel (December - 2011 and January 2013) and from the campaign of maintenance applied to heritage buildings of San Roque. At the end they will be presented the results of the campaign, from which general strategies for the development of a pilot Plan for preventive conservation in San Roque will be developed, which is aimed at the conservation of the heritage buildings in this neighborhood of Cuenca, in order to apply this methodology in sectors strategically chosen of this World Heritage City.
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    Ecoinvolúcrate: alternativa para la sostenibilidad en la arquitectura
    (Universidad de Cuenca, 2014-01) Pérez, Marina
    Sustainability and architecture make close their relationship from the conceptual idea, and although sustainability goes beyond, it is present from the moment in which we study the basics of architecture, stage in which it is defined how satisfied the needs of the user and implement them based on a previous study, and based on the use and function that will have every space. This is why, when the materials are determined to use in construction, is established the degree of intervention in the environment.
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    Espacio y límites, una relación sinérgica
    (Universidad de Cuenca, 2014-01) Hidalgo, Patricio
    This essay focuses on the analysis and reflection about the presence of the limits into the living spaces, and its components, from the dynamics of their relationships and interactions in the field of complexity. We start from an approach where we position the limit at an intermediate point between the subject who perceives and the multidimensional space, recognizing from this limit its ability to determine the space, conferring particular qualities and features. This problem locates the limits in a highlight point of the spatial configuration, as articulators of sense and carriers of meanings. From this glaze we analyze and describe their characteristics, location, applications, performance, etc.
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    Análisis del ambiente interior de una vivienda contemporánea en el área rural de Cuenca
    (Universidad de Cuenca, 2014-01) Bustillos, David; Idrovo, Daniel
    This document seeks to make a technical calculation and analysis to verify the conditions of thermal insulation of a house chosen haphazardly, located in the rural parish of Sayausi, in the sector of Gallo Cantana, of the city of Cuenca in Ecuador, to 2800 m.a.s.l., and verify the compliance of the thermal regulation that sets Ecuadorian construction standard nec-11, according to the climate and microclimate of the town. We will make an analysis of the thermal insulation, solar protection, ventilation and natural lighting, to subsequently verify its compliance and propose, for each instance, solutions to improve them.