Ingeniería de Empresas-Tesis de Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/87

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Browsing Ingeniería de Empresas-Tesis de Pregrado by Subject "Administración empresarial"

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    Plan de comunicación para promover el cumplimiento del plan de mantenimiento continuo en la empresa Teojama Comercial S.A. en la ciudad de Cuenca
    (Universidad de Cuenca, 2024-03-20) Cordero Guillén, María Alejandra; Guillén Cabrera, Noelia; Toral Roura, Marcelo José
    The current graduation project focuses on developing a communication plan to enhance compliance with the maintenance plan at Teojama Comercial S.A., an Ecuadorian company distributing Hino and Daihatsu vehicles. The main issue, identified after exploratory interviews, lies in the low compliance rate with the continuous maintenance plan at the Cuenca workshops, with only 5% of clients completing it. Consequently, a study is proposed to identify the variables affecting this rate and to develop a communication plan aimed at increasing visits to the workshops, thereby strengthening customer relations. The project includes a description of the company and its current situation, relevant theoretical definitions, methodologies such as the SWOT analysis, and details regarding the use of descriptive statistical techniques such as surveys and interviews. In the final chapter, the gathered information is integrated to design a communication plan, establishing strategies and budgets, with particular emphasis on key indicators to evaluate the proposed objectives. Conclusions and recommendations highlight key points and improvement opportunities in the presented proposal.
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    Propuesta de asignación de precios mediante la comparación de los métodos costo plus vs target costing en una empresa manufacturera de sombreros de paja toquilla en la ciudad de Cuenca, partiendo del diseño de un sistema de costeo por procesos
    (Universidad de Cuenca, 2021-12-16) Manzano Montalvo, Edmundo José; Campoverde Jiménez, Pedro Pablo
    The purpose of this work is to make a pricing proposal using two methodologies, target costing and cost plus, based on the design of a cost system for the generation of data necessary in the methodologies, with the aim of providing a tool to the company that allows the timely recording of costs and the appropriate allocation of prices to complement the decision-making process. Internal factors were analyzed, using Porter's 5 forces, and company external factors using a PEST analysis. The analysis was complemented by means of the SWOT matrix and the development of CAME to suggest an adequate strategy for the company according to the SWOT factors. Along with these methodologies, the market where the company develops is analyzed, specifically the prices maintained by the company and its competitors. Subsequently, the company is evaluated through financial indicators, the cost system is designed and with the data obtained, the two cost allocation methodologies are developed to make a comparison between: the current prices of the company, the prices according to the objective cost and the prices according to cost plus. The results suggest that prices according to the target costing are more in line with those that customers are willing to pay, and what competitors do not understand as dangerous.