Ingeniería de Empresas-Tesis de Pregrado

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    Propuesta de diseño de un Balanced Scorecard como herramienta de gestión estratégica dirigida a la Corporación Ecuatoriana para el Desarrollo de la Investigación y la Academia – CEDIA
    (Universidad de Cuenca. Facultad de Ciencias Económicas y Administrativas, 2025-10-04) Jara Molineros, Paúl Andrés; Armijos Cordero, Johanna Catalina
    This thesis is framed within the strategic transformation process of the Ecuadorian Corporation for the Development of Research and Academia (CEDIA), identifying the need for a management tool to align its expanded vision with measurable operational execution. The main objective of this research was to design a Balanced Scorecard (BSC) proposal as a strategic management system for the organization. To this end, a mixed-methodology approach was applied, including a documentary analysis and a strategic diagnosis of its key areas through a SWOT analysis, which enabled the identification of the objectives that underpinned the design. As a result, a strategy map was developed that articulates CEDIA's value creation hypothesis, causally linking the model's four perspectives: Financial, Customer, Internal Processes, and Learning and Growth. A complete Balanced Scorecard was designed, defining for each perspective the objectives, key actions, and a set of performance indicators, thereby establishing a comprehensive framework for measurement. It is concluded that the designed BSC constitutes a robust and relevant tool, capable of facilitating the execution of CEDIA's strategy and supporting its consolidation within the country's innovation ecosystem.