Hotelería-Pregrado

Permanent URI for this collectionhttps://dspace-test.ucuenca.edu.ec/handle/123456789/57

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Browsing Hotelería-Pregrado by Subject "Adultos mayores"

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    Propuesta de un manual operativo hotelero en los centros geriátricos: caso Hogar Cristo Rey en la ciudad de Cuenca
    (Universidad de Cuenca, 2023-10-11) Mejía Navarro, Victoria Estefanía; Sánchez Zhagüi, Thalía Alexandra; Eljuri Jaramillo, María Isabel
    In the city of Cuenca, there are some geriatric centers that provide services and accommodation to older adults. Many of these centers are private and limit access to the most vulnerable older adults. Geriatric centers, today, are institutions that go unnoticed by the vast majority of people; generally, there are few institutions and private companies that invest in the creation of these centers to try to focus on this population niche and meet their needs. The objective of this work is to incorporate a broader vision into geriatric centers as accommodation establishments and the creation of a hotel operating manual that allows standardizing the various processes in each area and the guidelines that contribute to the improvement of Hogar Cristo Rey. This degree work includes important information on various topics related to hospitality and geriatric centers. In principle, you can visualize the beginnings of hospitality, when and how geriatric centers emerged, and, as well as the MIES Technical Guide, that was used to carry out this thesis project. Finally, the process formats found in chapter 3 are carried out in great detail and based on the needs of the geriatric center, with the sole purpose of making the selected departments of Hogar Cristo Rey more manageable and providing sources of help to the efficient and effective administration of the institution. Keywords: operating manual, accommodation, processes, older adults
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    Proyecto de inversión para la inclusión social del adulto mayor mediante actividades económicas y la responsabilidad social en la actividad de alojamiento de la ciudad de Loja, Ecuador
    (Universidad de Cuenca, 2024-09-18) Castro Loarte, Jessica del Cisne; Freire Chaglla, Segundo Amador
    This project promotes the inclusion of Corporate Social Responsibility (CSR) in hospitality activities through the integration of older adults in Loja Province, Ecuador. The province is characterized by a high proportion of older adult population, representing 11.90% of the total. However, it has been identified that the hotel establishments in the region lack solid CSR strategies, which provides an opportunity to promote the integration of this group. The project proposes to establish collaborations between hotels and older adults, allowing them to participate in dignified productive activities, such as the production of organic food, taking advantage of their experience and capacity. To this end, a comprehensive diagnosis of the stakeholders involved was carried out, using bibliographic methods and field studies, as well as the guide of the National Planning Secretariat of Ecuador for public investment programs. Preliminary results indicate the feasibility of involving 54 older adults from the Mi Nuevo Hogar Foundation as suppliers for the Zamorano Real Hotel. This association will generate stable income for the older adults and improve the corporate image of the hotel. Additionally, a 5% annual increase in hotel occupancy is estimated as a result of this initiative. The financial analysis reveals a Net Present Value (NPV) of $6.606,24 and an Internal Rate of Return (IRR) of 56%, demonstrating the high profitability of the project over a four-year horizon. However, this projection largely depends on state intervention to ensure the working capital and the success of the project.