Browsing by Author "Yunga Yunga, Kevin Rodrigo"

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    Modelo de negocios para la empresa NPA CONSTRUCCIONES CIA. LTDA. Ubicada en Cuenca – Ecuador para el año 2025 - 2026
    (Universidad de Cuenca, 2025-09-29) García Astudillo, Erika Gabriela; Yunga Yunga, Kevin Rodrigo; Mora Pacheco, Pedro Fabián
    This study aims to design a business model tailored to the operational and strategic reality of NPA Construcciones Cía. Ltda., a company located in Cuenca, Ecuador. A mixed-method research approach was applied, enabling the analysis of both customer and employee perceptions, as well as the internal situation of the organization. The diagnosis revealed critical strengths, weaknesses, opportunities, and threats, which were essential for structuring a solid, viable, and sustainable value proposition. Based on the Business Model Canvas and complemented with strategic tools such as the SWOT matrix and Porter’s Five Forces analysis, several limitations affecting competitiveness were identified, including high dependence on a single client, the absence of a formal organizational structure, and limited digital presence. At the same time, relevant growth opportunities were recognized, such as service diversification, the strengthening of strategic alliances, and the improvement of internal processes. As a result, a business model is proposed that responds effectively to the current needs of the company while providing a roadmap for its expansion and positioning within the metal structures, aluminum, and glass market in Cuenca. The findings provide a solid foundation for strategic decision-making, aimed at enhancing competitiveness and ensuring sustainable growth in the medium and long term.