Browsing by Author "Orbes Guartatanga, Paola Andrea"

Filter results by typing the first few letters
Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Modelo de negocio para la creación de una cafetería con un impacto social en la ciudad de Cuenca
    (Universidad de Cuenca, 2025-02-07) Orbes Guartatanga, Paola Andrea; Piedra Coronel, Tatiana Giselle; Mora Pacheco, Pedro Fabián
    This thesis develops an efficient business model to establish a cafeteria in the neighborhood “La República” in the city of Cuenca-Ecuador, which seeks a social impact with pets suffering from vulnerable situations and improve the income of artisan producers, generating decent employment for suppliers who have quality products and are not recognized, since they do not have their own brand for their products. The business model has the objectives of recognizing the necessity of an unsatisfied area, identifying processes and activities to start up the business and analyze the viability of the cafeteria maintaining sustainable practices and quality in the products to satisfy the consumers and make the business sustainable over time. The study was conducted through surveys, interviews and a focus group to analyze the interests and preferences of the customers. The results of the study show a 96% acceptance rate for establishing a cafeteria in this sector; in addition, there is a positive trend in the city of Cuenca towards attending Pet Friendly establishments, with a 76% approval rate. Therefore, strategies are proposed to enable the cafeteria can be promoted to the market and maintain itself in it. This work is support for future research on business models that pursue profitability and social impact.