Browsing by Author "Mendoza Loor, Christian Marcelo"

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Valorar la factibilidad para la expansión de las operaciones de la microempresa FINO en la provincia del Azuay
(Universidad de Cuenca, 2024-01-04) Mendoza Loor, Christian Marcelo; Reinoso Sánchez, Jhostin Adrián; Flores Sánchez, Gustavo Geovanni
To address this study, various stages of research and analysis were carried out. Demand was evaluated through a market study which provided a clear vision of the opportunities and challenges that FINO would face when expanding. In addition, an analysis of the business environment was carried out, considering economic, political, social and environmental factors that could affect FINO's operation in the province. In parallel, the company's internal operations were examined, evaluating its current capacity to manage expansion. Based on the findings of these analyses, concrete and viable improvement proposals were formulated so that FINO can effectively address expansion in Azuay. Finally, a complete financial study was conducted that included projections of income and expenses related to the proposed expansion. The results of this financial analysis indicated that the expansion of operations is economically viable and potentially profitable for the company. In summary, this thesis has provided a comprehensive evaluation of the expansion of FINO operations in the province of Azuay. Through market analysis, business environment, internal operations and financial study, expansion has been shown to be a feasible strategic decision that can contribute to the continued growth and success of the company in the province