Browsing by Author "López Zamora, Jorge Daniel"

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Almas no tan inocentes
(2010) Zhinin González, José Luis; López Zamora, Jorge Daniel
Aplicación de la gráfica jama coaque en la producción de un cartel de tipografía ilustrada
(2016) Inga Chacón, Irina Salomé; López Zamora, Jorge Daniel
This project seeks the application of the iconography of an ancestral Ecuadorian culture in contemporary Ecuadorian graphic design. Looking first of all to cover the need to implement the pre-Columbian graphic identity as part of our present and future. In this way the Ecuadorian design would have a distinctive to the world design. The project seeks to couple, merge and generate a new visual product based on the pre - Columbian aesthetics of Jama - Coaque culture synthesized with typography. And of this synergy results the typography illustrated (lettering) that appears applied in the format of poster A2 being part of the global trend in the category of typographic poster.
El arte digital y su incursión en la creación de ausencias y presencias estéticas en construcciones imaginarias
(2013) Chancay Bermello, Bógar; López Zamora, Jorge Daniel
Aves del Pumapungo
(2014) Merchán Calle, Cristina Alejandra; López Zamora, Jorge Daniel
Ecuador in fourth place in the list of countries with the most number of bird species around the world. 500 of this species live in Azuay, 160 in it’s capital Cuenca, and almost 23 inhabit the forest and gardens of Pumapungo Archeological Park, one of the best sites in the city to birdwatch. Aves del Pumapungo (Pumapungo’s Birds) is the illustrative result of the birdwatching done in this site during an specific amount of time, in which all this birds were photographed in order to create a photo-base which allowed me to select those birds of most frequent appearance in the site. Having done this selection, I proceeded to experiment with illustration techniques to represent them. Each one of this illustrations were used to create a guidebook and a poster mainly designed for the most popular public of the park: elementary school students, most of them from public schools, and foreign tourists who besides from finding specific information in this guide can keep it a as a souvenir.
Cinco abrigos: instalación artística de fotografía, objetos personales y arte sonoro recopilación de memorias subjetivas colectivas
(2010) Carrasco Piedra, María Cristina; López Zamora, Jorge Daniel
Construcción de un set tipográfico a partir de los rasgos de la fuente tipográfica del actual museo "Pumapungo" Banco Central del Ecuador
(2017) Padilla León, Ramiro Xavier; López Zamora, Jorge Daniel
This graduation project is the construction of a fontset based on the main features of typography lettering that was used in the Central Bank of Ecuador in its branch in Cuenca, the aim is to build on its main typographic features, in order to give a more contemporary or modern to this source, that despite the years has retained its typography in its main facades aspect, as is in the case of Guayaquil and Cuenca. The project seeks to contribute particularly in the field of creating typography, so that they can use Artists, Designers and even the Central Bank. For the realization of this project it is essential to know all the basics that encompasses the field of typography, to differentiate their personality in typography, as was the reason for his success as typeface and interpret its typographic anatomy to offer a new source. Once all the knowledge of the source is obtained and the necessary data is collected to start a process of redesign, you can proceed with the typography, the concept will be, able to offer the public a new design of letters with one aspect different and fresh from the letters used by this institution
Design thinking aplicado al desarrollo de la marca-ciudad y productos gráficos del Cantón San Fernando
(2018) Gavilanes Pando, Iván Geovanny; López Zamora, Jorge Daniel
This project focuses on the design process of the city-brand of the San Fernando´s town. The methodology used is based on the Design Thinking proposal of the Hasso Plattner Institute of Design and the Institute of Design of Stanford, which is developed through 5 stages, empathize, define, ideate , prototype and test. In addition, several of the tools proposed by Ellen Lupton are used. The work is divided into three chapters, the first started by an investigation of the conceptual and historical elements involved: the San Fernando´s town, city-brand and design tools. In the second chapter are developed the first two stages of Design Thinking: empathize and define. The third chapter presents the following phases: ideate, prototype, test and one more stage, applicate. The use of this methodology responds to the need for the active integration of the users involved through cooperative methodologies, making them participants in the design process.
Dibujos animados cuencanos
(2010) Tello Vélez, José Daniel; López Zamora, Jorge Daniel
Diseño de láminas recortables con personajes de barrios cuencanos mediante la apropiación de técnicas locales de ilustración
(2015) Pérez Solíz, Joaquín Esteban; López Zamora, Jorge Daniel
The research work began with the exploration and appropriation of illustration and artisanal alternative techniques found in the city of Cuenca. Popular neighborhood figures from Cuenca have also been compiled for further illustration; the character information has been taken from Cuenca writer Adolfo Parra’s book, “Rostros de los Barrios de Cuenca“. As for the themes that will be used in the thesis, the popular, the empirical and the uncultivated have been chosen. The end result will have a package of paper dolls, or cuquitas as they are also known, which will contain Cuenca neighborhood figures such as: Suco del Cenáculo, Paco Bermeo, Juana de Arco, María la Guagua, El Atacocos and Barbón Quinde; each produced with a different illustration technique. Six local techniques have been selected: cross-stitching, labeling, foam flex, pyrotechnics craft, handmade embroidery and marzipan
Diseño de un juego de flashcards como recurso en la enseñanza de kichwa a niños de tercer grado de EGB
(Universidad de Cuenca, 2024-09-05) Conce Cuenca, Nicole Alexandra; López Zamora, Jorge Daniel
The Curricular Integration work aims to design and produce flashcards aimed at third grade children of Basic General Education (BGE), so that they are a resource in teaching Kichwa in the classroom and outside of it. To create these cards, the Ambrose-Harris methodology was used, which, through seven stages, was the guide for carrying out this project. Each phase helped to know the preferences that the target audience has with respect to illustration, design and content, in addition to indicating that the content cannot be the same that would be used for an adult audience, based on this, the cards were prepared so that they are attractive and manageable by children who are the main target audience of this project
Diseño de un libro infantil con anaglifos sobre los dinosaurios
(Universidad de Cuenca, 2024-03-07) Sánchez Guerrero, Daniela Salomé; López Zamora, Jorge Daniel
This curricular integration project aims to create an editorial product aimed at 8-year-old children to teach through anaglyph images about the different types of dinosaurs, the essential characteristics of each one, their habitat, and curious facts such as their size or type of feeding. The Ambrose and Harris methodology was used to develop the project, which was adopted in four stages: research and definition, ideation, prototyping, selection, and implementation. The division into stages facilitated the process and provided a more organized structure. Interviews were also conducted with parents to learn about their children's needs, interests, and preferences when purchasing a book. Since the target audience was children, it was necessary to consider design criteria such as chromatics, typography, and layout, among other aspects, so that, in addition to being an attractive book, it would also be functional and contribute to children's learning through reading and photography.
Diseño e ilustración para la segunda edición de la Revista Literaria Arma Blanca
(2015) Galabay Morquecho, Vladimir; López Zamora, Jorge Daniel
Inside the analysis of the urban space with a vision of the design, we bear in mind the intention of designing and of rehabilitating a space of a lot of importance with a historical connotation in the way. A systematical development is fulfilled like; to investigate, to study, to analyze and to create the space deserved by the city of Cuenca. Inside this thesis project a deep study of the space appears, allowing the view of a horizon linked to a final result of design, incorporating the knowledge acquire along our university education. The purpose of this project is to give answer to a real need for space, generating a lookout where each of the elements of furniture, textures and disposition allow, first the recognition of the space as part of an architectural milestone and second like an element that allows the sightseeing of the city of Cuenca, recognized in all its splendor and growth.
Diseño editorial de un fotolibro interactivo para potenciar el turismo en La Paz - Nabón
(Universidad de Cuenca, 2025-03-18) Gonzalez Ordoñez, Selena Elizabeth; López Zamora, Jorge Daniel
This project seeks to create an interactive photobook of the community of La Paz, in the Nabón canton, as it is a place with little recognition and visual record of value in print media, so that in this way it can help its cultural appreciation and tourism promotion. The experience that we wish to share is to make known the attractions of the community by contemplating landscapes, portraits, gastronomy and festivities. The development was structured by the methodology of Ambrose and Harris complemented by that of Ellen Lupton and simplified in three stages: Research and definition; the first level to understand the context, know the place and the needs of the target audiences, ideation; in the second, the concept is basically visualized, the narrative through ideas and prototyping; the last one gives life and meaning to the project through photographs, grid, low and high fidelity photobook prototypes and focus group. In this way, we contribute to the tourism of the communities of the Ecuadorian highlands with a design product that satisfies the needs of valuation and greater cultural and tourist appreciation.
Diseño editorial de un manual ilustrado para mejorar la movilidad articular en adultos mayores
(Universidad de Cuenca, 2025-03-19) Bravo Zhingre, Johany Mayli; López Zamora, Jorge Daniel
The objective of this project is to create an editorial design product that works as didactic and support material in a physiotherapy office in the city of Cuenca, Ecuador. The final product consists of an illustrated manual to improve joint mobility in older adults between 65 and 70 years of age. Within this document is the path taken to carry out this project, it also records the learning found in practice and errors. In theory, the design methodology of Ambrose and Paul Harris was used, supported by the methods and resources of Lupton, E.Graphic Design Thinking, which summarizes it in research and definition, ideation and prototyping. In research the problem is defined, with the help of the interview and user profile. Ideation is the action stage, here no idea is insignificant. Finally the prototype evidences the whole process in a single product, but nothing is said because the design is in continuous improvement.
Diseño editorial sobre el graffiti y el street art en la ciudad de Cuenca desde el año 2015-2016
(Universidad de Cuenca, 2023-04-03) Lucero Saquichahua, Christian Santiago; López Zamora, Jorge Daniel
The origins of urban art have been linked to illegal or vandalistic practices, but over time its legitimacy as a means of expression was recognized, making it included and sponsored by local governments, it is presumed that it began in France with a characteristic based on in literature and philosophy, then in the United States as a protest of the oppressed classes and finally arrived in Latin America through the culture of hip-hop. In Ecuador it is used as a means of expression to protest the government and the economic power of privileged groups or abusive leaders. Therefore, this project proposes to prepare a book on Graffiti and Street Art in the city of Cuenca from 2015 to 2016. The book "Methodology of Design" by AmbroseHarris, which has seven phases, is used as a guide: definition, research, ideation, prototype, selection, implementation and learning. The information was obtained by the qualitative research method: bibliographical compilation, interviews with experts and compilation of ethnographic information to various local, national, international authors and crews. With the interview to experts, it was possible to know works of Street Art that did not have national or international registration. The final product allows, in a systematic, organized and attractive way, to publicize the variety of styles, trends, different expressions and groupings of urban art in the city of Cuenca. The book has the name "Puro Aerosol" since it is the essential medium for all graffiti artists.
Diseño editorial y fotografía para un libro sobre los púlpitos de las iglesias del Centro Histórico de Cuenca
(2014) Méndez Johegyi, Gloria Natali; López Zamora, Jorge Daniel
The city of Cuenca - Ecuador is known for its religious architecture and also for the greatest sacred art works produced by the hands of skilled craftsmen. The beauty of these works has caught the attention of locals and abroad when they come to research them. For this and another reason, this research has focused on one of the most important element of Catholic Eucharistic celebrations that occurred in colonial times. This is named like the pulpit. This element which unfortunately has been neglected by the lack of knowledge of its history, function and symbolic undertones; as the fact that it was considered a sacred place and only the priests could go up to it at the time of the homily. In this project, you can find a lot of information about the pulpits that are located in the historic down¬town of Cuenca, and also the steps followed for the creation of a book titled Pulpitum in which all of this information is compiled with the photography that was captured to get part of this project, in a dynamic, aesthetic and functional way, characteristics of a design process.
Diseño y diagramación de un catálogo fotográfico que incluye el proceso de producción y diversidad de productos elaborados en filigrana en el Cantón Chordeleg
(2015) Peralta Zhucozhañay, César Augusto; López Zamora, Jorge Daniel
This following project purpose is to apply the acquired knowledge throughout the career of Graphic Design, introducing a silver filigree in the town of Chordeleg. What I plan to accomplish here is to elaborate a catalogue using research and investigation technics in teorical and practicial way. And the subsequent development of a graphical system that integrates the obtained The catalogue describes the history of jewelery in Chordeleg, the procedures to elaborate jewelry there, photographs of Silver filigree jewelery, besides the life of a jeweler in this town .This project will also state how this activity is done and also it will share ways how to teach another people. It’s vital the theorical and investigation part, these points will give the exact and necessary concepts needed for this project. Both virtual and physical subjects are important and so are the recommendations of our guide teacher. This is a real challenge for us. Demand: in-depth research, responsibility and we are completely aware that this is more than just a project and we hope that we can open opportunities in the professional field. Besides the result we will obtain, this topic will allow us to stretch our knowledge and experience not only about graphic design but the reality that we live in this country and Chordeleg.
Los efectos del buen humor y la caricatura en la sociedad contemporanea
(2010) López Rosales, Miriam; López Zamora, Jorge Daniel
El cartel como medio de expresión de la desigualdad social en la ciudad de Cuenca
(Universidad de Cuenca, 2023-12-11) Peña Ullauri, Daniel Andrés; López Zamora, Jorge Daniel
This project is based on the problem of social inequality that exists in the city of Cuenca, with the purpose of making a series of political posters. For this, the Sustainable Development Goals of the United Nations Organization that are part of the 2030 sustainable development agenda are taken as a reference. The posters are projected in the urban sector, being located in strategic spaces through which the students who are the target public, in the surroundings of the University of Cuenca. For which, a homogeneous icon system is built based on a previous investigation about the problem of each objective to be dealt with. Its construction is based on the development of the daily sketch tool, in which a series of creative exercises are proposed to arrive at the final design proposal. Subsequently, this series is materialized by being produced in serigraphy, to finally place them in the established urban space.
Flashcards como recurso de branding para emprendedores de la ciudad de Cuenca
(Universidad de Cuenca, 2023-02-06) Mejía Ordóñez, Diana Gabriela; López Zamora, Jorge Daniel
This project is focused on creating a set of branding tools that help entrepreneurs who do not have the necessary resources to hire a professional in the area or who, despite having a professional, have shortcomings in their brand and want to strengthen it to Connect with your customers emotionally and thereby differentiate yourself from the competition and increase your income. The process was carried out according to the Lupton & Philips methodology divided into three stages: (a) define the problem; primordial stage to be clear about what would be the solution according to the needs of the public objective through; field visit, interviews and surveys (b) generate ideas; with the brief raised, different solutions were explored through the moodboard, counterparts, sketches and (c) define the form; the stage where everything came to life thanks to the illustration, grids, low and high quality prototypes and focus groups that provided the necessary feedback to achieve an effective product. In this way, it contributes to society and the national market with a quality product and learning; Entrepreneurs are taught when creating a brand to take into account the user and their emotions as the main axis.