Browsing by Author "Campoverde Garrido, Carolina del Cisne"

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Análisis de las estrategias de comunicación de las redes sociales de la empresa La Victoria
(Universidad de Cuenca, 2023-03-07) Campoverde Garrido, Carolina del Cisne; Zavala Sánchez, Fabiola Maytee
Since social networks were coupled with marketing and communication, they have driven companies to meet their objectives at a high level, due to the multitude of users that exist on these platforms, it is inevitable for companies to have a presence in these media, to know, follow and attract their audiences forming relationships and reinforcing their niche. That is why in this degree work opens the way to the analysis of communication strategies of social networks of the commercial brand “La Victoria”, to know if their strategies are effective towards the public, however throughout this research have seen reciprocal findings of the results obtained through the applied methods, from the ideas and information collected by various authors of books, journals and articles that enriched the process of this research, followed by the results of the surveys carried out to an audience of 18 to 50 years, on their perception on the commercial brand, followed by the data of the observation of social networks to analyze the mode of management, and its communication products, elapsed for 4 months and finally contrast the information collected. Finally, the entire process carried out in the research has provided feedback on various topics reviewed, amplifying the concepts already obtained, such as digital marketing, the importance of audiences in the engagement of communication products and how to effectively manage these guidelines, the same parameters must be implemented for the external environment and for the position of the business presence in social media.