Browsing by Author "Alvarado Aluma, Reynel Alberto"

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Creación de un sistema editorial para libros docentes de la Facultad de Artes de la Universidad de Cuenca
(2017) Montes Fernández, María Doménica; Alvarado Aluma, Reynel Alberto
This project seeks to establish a graphic and an editorial system standardized for the teaching books of the Faculty of Arts of the University of Cuenca. The generation of this editorial system is based on concepts and processes originally proposed in the book “Grid Systems” of the designer Josef Müller-Brockmann. As part of this project, aspects related to grids, typography, chromatics, the system of covers, among others, were defined thinking about the functionality of publications so that the student can easily purchase and print his own copy, while on the other hand the institution reduces costs and times of production
Creatividad y educación: importancia de la creatividad en los procesos de enseñanza y aprendizaje
(2018) Alvarado Aluma, Reynel Alberto
Creativity is a fundamental factor for the development of our lives, however, its study has been postponed by conventional educational systems that have privileged the stimulation of logic, memory and reason, neglecting many times the development of the imagination, the production of ideas, and induce curiosity and critical questions. Faced with this reality, it is the teachers who should promote creative thinking as a transversal axis in the teaching and learning processes.
Diseño de campaña en medios digitales para concientizar el uso adecuado de la ortografía
(Universidad de Cuenca, 2023-05-08) Marquina Barrera, Sabrina Michelle; Alvarado Aluma, Reynel Alberto
This degree project focuses on the design of a digital campaign named “Sal de Dudas” that will be implemented on social networks to create a page where the basic rules of spelling are made known and where young people can have a guide when have doubts about the correct spelling of certain words. The methodology proposed by William Wells was used as a basis and design tools were used both in data collection and in the creation of the media plan. Several graphic resources were obtained that will be used during the implementation of the campaign.
Diseño de indumentaria urbana contemporánea aplicando elementos gráficos de la Cultura Ecuatoriana
(2013) Quezada Vera, Cristian Angel; Alvarado Aluma, Reynel Alberto
Diseño de sketchbooks para diseñadores gráficos con portadas basadas en el análisis morfológico de las mariposas de la especie Papilionoidae del Ecuador
(Universidad de Cuenca, 2024-10-23) Chuquiguanga Morales, Daniela Jackeline; Alvarado Aluma, Reynel Alberto
The present research aims to raise awareness about the importance of insects on the planet and the need to take care of them to take care of ourselves. For this purpose, an investigation was conducted with the participation of entomologist Sebastián Padrón, a professor at the University of Azuay, on the Papilionoidae butterfly of Ecuador. A morphological analysis was carried out, studying its lines and planes, among other elements, to design the covers of a collection of sketchbooks. Its main objective is to inform the public about the importance of the selected butterflies for the planet and demonstrate through the creation of this sketchbook that new designs inspired by nature can be proposed
Diseño de un álbum ilustrado sobre la avifauna del Austro ecuatoriano para niños entre cinco y seis años de la ciudad de Cuenca, Ecuador, con base en narrativa infantil
(Universidad de Cuenca, 2021-09-14) Calle Nieto, Daniel Alejandro; Alvarado Aluma, Reynel Alberto
The following document presents the results of an investigation process and specific methodology application for the realization of an educational editorial product, through the association between the ilus-tration and the children ́s literature to design a picturebook about the ecuadorian southern region ́s birdlife, and that is destined for chil-dren aged five to six from Cuenca, Ecuador, based on children ́s na-rrative and that applies the edutainment as a conceptual category. The Creative problem solving process, by the german designer Bernd Lobach, is the applied methodology to this project, wich after an investigation about the topic and its context, and also an user analysis, gave rise to each methodology phase that allows design a real prototy-pe of the picturebook that meets all the requeriments to be consider as a work within the genre of the picturebooks, and that could be tested by the kids, who are the main public to wich the project was made for.
Diseño de un libro ilustrado de la flora del páramo del Azuay
(Universidad de Cuenca, 2022-07-13) Bermeo Tapia, Gabriela Lucia; Alvarado Aluma, Reynel Alberto
This project is about the editorial design and illustration of the book “Alternativa Una Mirada al páramo” It began with the idea of creating a reflection on the population about the richness of nature. It was developed based on the methodology of design from Ambrose and Harris. In addition, the methods from Zapaterra. To begin was needed previous research about the topic of the book. At first chapter we used some design tools like User tabs, Mood board, Brief, and others. At the second chapter, we did the illustration for the content of the book. Finally fo the third chapter we made the diagramming to obtain the final prototype of an editorial design product.
Diseño de un producto editorial ilustrativo e interactivo sobre artistas musicales de la escena ecuatoriana alternativa dirigido a jóvenes turistas entre 24 a 28 años en Cuenca - Ecuador
(Universidad de Cuenca, 2023-08-09) Alvarado Inchiglema, María Eduarda; Alvarado Aluma, Reynel Alberto
The alternative genre in Ecuadorian music has not received enough attention from the mass media. Despite this, many artists from different cities in the country have decided to self manage to create, write lyrics and express the reality and sensitivity of today's Ecuadorian youth. In my degree project, I propose the creation of an editorial product that uses graphic design and illustration to promote alternative music. The idea is to create a book of illustrated postcards that reflects the personality and style of each chosen artist, in order to motivate young tourists to discover and give this musical genre a chance.
Diseño de un recetario de cocina infantil y cuentos cortos como material editorial didáctico para niños de 7 a 10 años enfocado a la etapa del seguimiento de instrucciones y el fomento a la lectura
(2018) Quintero Segura, Mariela Raquel; Alvarado Aluma, Reynel Alberto
This thesis project involves the design of a Cookbook concina based on the characteristics of children's cooking and the recipes that are used to teach children to relate to the world of gastronomy complemented by the design of a system illustration accompanying each recipe and serve as a contribution to the educational development of children, particularly in the follow-up instruction and encourage reading. This product is presented as a didactic editorial material for children 7-10 years of age in order to contribute to this material through the development of reading with narration of short stories based on selected recipes main kitchen.
Diseño de un sistema de muñecas en papel como material didáctico y lúdico para el aprendizaje de los trajes típicos del Ecuador
(2013) Peñaherrera, Krystle Nicole; Alvarado Aluma, Reynel Alberto
The present work focuses on interpreting the main formal characteristics of the typical costumes of Ecuador, specifically Cuencana traditional dress and traditional dress Saraguro, for, by a formal synthesis, applying this interpretation to the design of educational and playful sheets for children aged between 6 and 10 years of age in which, more than exercising fine motor trimming work and armed with paper dolls, become an educational supplement for comprehensive training
Diseño de un sistema de personajes basados en las historias mitológicas del Ecuador para aplicarlo a títeres
(2013) Cordero Peña, Santiago Javier; Alvarado Aluma, Reynel Alberto
analysis of the most representative of three Ecuadorian legends such as “The dog chained”, “student Layer” and “The chuzalongo” to then, based on this analysis, develop and record the construction process of puppet making, understood as learning objects for interactive teaching children
Diseño de un sistema de señalización para el centro histórico de Cuenca
(2009) Bernal Moreno, Natalia; Torres Salamea, Andrea Mercedes; Alvarado Aluma, Reynel Alberto
Diseño editorial de una revista para la promoción de emprendimientos y proyectos creativos emergentes en la ciudad de Cuenca
(Universidad de Cuenca, 2022-05-25) Van Haesendonck, Kevin; Alvarado Aluma, Reynel Alberto
This document shows the investigation, conceptualization and development of an editorial project for people interested in culture, creative areas and other specialties in art in the city of Cuenca. The projectual methodology developed by Bruno Munari was used as it’s a lineal methodology that divides the main “problem” in parts or subproblems to reach the best result with the smallest amount of effort. In the process of the developing this project, various topics are investigated: the why of a cultural and creative magazine, the parts and methods of a magazine, important homologues and finally the branding of the magazine, along with its first edition, focused on the art and profession that is Graphic Design. Interviews with graphic designers were conducted, a calendar with important events was made among other sections of the magazine. An interesting and striking layout was the foundation for the graphic language of de magazine.
La ilusión de la representación, reconstrucción de la realidad y memoria. La fotografía digital y los hiperconectores
(2010) López Zamora, Daniel; Alvarado Aluma, Reynel Alberto
Imagen corporativa y señalética turística para el Cantón Santa Isabel en base a un análisis teórico práctico de la gráfica popular existente en el mismo
(2010) Ortiz Moreno, Maricela; Armijos Bermeo, Roberto; Alvarado Aluma, Reynel Alberto
Intervención mural de sitio específico como respuesta a la contaminación visiva
(2010) León Gutiérrez, Cristian Santiago; Alvarado Aluma, Reynel Alberto
Karcasa: creación de un proyecto de espacios expositivos para la teoría y la práctica del diseño
(2010) Siguencia Astudillo, Franklin; Alvarado Aluma, Reynel Alberto
El perro encadenado: diseño y animación de leyendas populares cuencanas
(2012) Roblez Montesdeoca, Karina Isaura; Alvarado Aluma, Reynel Alberto
Proceso de Interpretación gráfica de la poesía maldita con el uso de ilustración aplicando la teoría semiótica de Roland Barthes
(2018) Barros Sarmiento, Daniel Esteban; Alvarado Aluma, Reynel Alberto
In this project an experimental method of decoding a text is displayed, in this case poetry to this decoding obtain an iconic message (illustration). This decoding is nothing more than the application of semiotics of Barthes, through languages and meta-object languages, ie languages that speak other languages. To get a clearer idea of this think of the drawing and painting as a language as such, and its metalanguage in this case would be the techniques and methods used to achieve these drawings or paintings. All these metalanguages are intrinsically related to the "signs" the sign being a duality: meaning and meaningful, this duality is very attached to each other, one who gives us a connotative message and the other a denotative message respectively. This application of semiotics is done on an experimental basis since the field of semiotics is mostly visual (image), language being written one of the most important, it has been considered for this project. Part of poetry belongs to the Spanish writer Leopoldo Maria Panero, considered one of the last damned poets, literary genre used for occult poets at some point for its time, which opposed the rules or statutes of his time, and a poetic rich in elements and generally decadent lives. This inter-disciplinary project will end result a series of 4 poems illustrated, these being previously selected for a brochure.
Semiótica I Libro docente
(Universidad de Cuenca, 2019) Alvarado Aluma, Reynel Alberto
The Semiotics I educational book is the result of an investigation based on the didactic experience of recent years in the chair that bears the same name and that are part of the current curriculum of the School of Design of the Faculty of Arts of the University from Cuenca. The object of study of Semiotics I focuses on the relationship between the world of signs and graphic design. This teaching book shows this relationship, and they propose semiotics as one of the most important theoretical and epistemological foundations for the production and analysis of visual messages. This work is based on an interdisciplinary context, in which Semiotics as a theory merges with the practice of design and the creation of images is integrated into the infinite process of interpretation and representation of signs. The job of a designer is to create signs. When something is designed, a strategic solution to a communicational problem is proposed, the result of this process is observed in the signs whose expression and content have the clear intention of meaning. Design is the intention made sign. In this book we will find an account of the basic principles of semiotics, the science that studies the signs from the vision of their main authors, analyzes the arguments that will serve as a conceptualization tool in the exercise of the production of signs and messages visuals, as is Graphic Design. With the development of this teaching book, it is expected that the chair of Semiotics I will ultimately strengthen the profile of the Graphic Design career, giving the student the opportunity to improve his personal expressiveness and critical thinking, as well as his contribution to the social, intercultural, productive and service processes of the region and the country in relation to Design. This teaching book favors the student in the sense that their production is committed and responsible for the improvement of the quality of life. Finally, having the teaching book for the chair of Semiotics I, will help to fulfill the learning achievements proposed by the subject and the Design career, giving the student the ability to identify the necessary theoretical foundations about Semiotics and its relationship with visual signs through the study of their main authors. Based on the main concepts and theoretical postulates of semiotics, these concepts should be related to the creation of visual messages, which in other words are nothing more than the interpretation and representation of signs. In short, this teaching book will help the student to develop his capacity for argumentation for the production of Graphic Design and image in connotative and denotative terms through the use of visual language, in order to develop in it an optimal level of analysis and Criticism of design as a true communicational fact.