The aim of this degree project is to determine the present value of the company VIDASUA CIA. LTDA. by applying the Discounted Cash Flow (DCF) method. To carry out this analysis, a comprehensive financial study was conducted based on the historical financial statements of Vidasua between 2017 and 2023. The results obtained reflect that the estimated value of VIDASUA CIA. LTDA. amounts to $903,758.19, evidencing its capacity to generate value in the long term. Likewise, the study highlights the reduction of the company's level of indebtedness, from 87% in 2017 to 31% in 2024, which has strengthened its financial structure and minimised financial risk. It was determined that the company will continue to perform periodic valuations using the DCF method to monitor its financial evolution, as well as optimise its cost and working capital management to improve its operational efficiency and profitability in the long term.
